Consider the product and its marketing mix
Relate the product to its appeal in different markets
Research overseas markets and marketing opportunities
Interpret the product for the market
Produce and / or select appropriate support materials
Display / present promotional literature / sales material
Submission Instructions:
You will want to make sure your PowerPoint emphasizes content and visual effectiveness of promotional materials. Any materials you produce (e.g. headers, labels, printed itineraries) should be accurate and well presented. It does not have to be professionally created. Please refer to the rubric for expectations. If you have questions, please feel free to contact me.
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You work for a tourism consultancy firm which has been commissioned to research the market for a tourism business that is considering marketing overseas. The research should cover 3 overseas countries. As a result of the research, you select one country you think the business should target initially. You make an oral presentation to the company of the results of the research and make proposals for a marketing strategy.
You may choose from one of the following company types:
Consortium of country house hotels
Chain of independent hostels / budget accommodation
Consortium of attractions
An incoming tour operator
Conference organizer
Specialist incentive operator
You will be creating a PowerPoint presentation for this assignment. The PowerPoint will serve as your “oral presentation” to the company. Your presentations must:
Consider the product and its marketing mix
Relate the product to its appeal in different markets
Research overseas markets and marketing opportunities
Interpret the product for the market
Produce and / or select appropriate support materials
Display / present promotional literature / sales material
Submission Instructions:You will want to make sure your PowerPoint emphasizes content and visual effectiveness of promotional materials. Any materials you produce (e.g. headers, labels, printed itineraries) should be accurate and well presented. It does not have to be professionally created.