Advertising Perception Analysis
KEY INFORMATION
Type: Individual or in Pairs
Weight: 10%
Due Date: Friday, September 29 | 11:59 p.m.
When completing this work, consider the company and the customer you focused on for your first assignment.
INSTRUCTIONS
Act as a Marketer
Describe the company, its products and offerings in the role of a marketer to communicate with your identified customer. This description will include all the positive aspects that could be presented to consumers and all the problems or objections that may arise when considering your company. You should suggest the successful ways this company should attempt to market to your consumer (persona).
Think: Advertising – what is the message, where/how will it be communicated, and why will it matter?
Act as a Skeptical Consumer
Describe the company in the role of a consumer that the company has not yet won over (they haven’t made a purchase). Explain what may be at the heart of their perception(s).
You may wish to format this part of the assignment as a point made by the marketer and a counterpoint made by the skeptic.
Explain
Using appropriate examples, discuss how perception can influence consumer value and behaviour.
FORMAT
Cover Page: Required.
Length: 1-3 pages (Cover page included)
Font Type: Any sans serif font
Font Size: 11pt
Line Spacing: 1.5
Citations: APA, if needed
File Type: Please submit a PDF file
AI STATEMENT
It is not appropriate to use AI tools to complete any part of this assignment.