WhatsApp Widget

Chick-fil-a is an America’s private food chains which was founded in 1967 by S.Truett Cathy in Atlanta. They currently operate in 48 of America’s 50states .The revenue generated by

Module title: Marketing Management

Task	Learning Outcomes
Analysis of marketing environment; Macro and micro analysis	LO1 Develop understanding of key theories, concepts and models of marketing to execute marketing strategies.
Competitors Analysis To stand out from the competitors in market.	LO2 Determine the complexity of competitive environment and its impact on marketing decisions and strategies.
Perform segmentation, targeting and positioning strategy and perpetual map to determine market position.	LO3 Enhance the skills to analyse marketing situations and problem facing organisations and their capacity to adopt dynamic and uncertain future.
7P’s Marketing Strategy and how to adapt marketing mix tools to gain competitive advantage.	LO4Determine appropriate and actionable marketing strategies and tactics to an organisational scenario.

Task

Chick-fil-a is an America’s private food chains which was founded in 1967 by S.Truett Cathy in Atlanta. They currently operate in 48 of America’s 50states .The revenue generated by outlet is more tan any other fast food chains in US, with average sales per outlet being approx $4m in 2017.McDonald’s is their main competitors which an average revenue of $2.6 m. In the next two years will probably be third largest American food chain.

You have appointed as a marketing consultant by Chik-fil-A which is looking to bring franchise to the UK as part of its market expansion.

Write a report on Marketing Plan which may include

a) Analysis of marketing Environment

micro and macro analysis;

b) Statement and justification of 2/3 SMART objectives.

c) Perform segmentation, targeting and positioning strategy and perceptual map,

To determine potential market position.

d) A competitors analysis

To stand out from the competitors in the market.

e) 7P’s of marketing strategy

How to use and adapt these marketing mix to gain competitive advantage in the market.

This module provides you with the opportunity to work on specific management and business issues that organisations are facing. Utilising your problem-solving skills and
Module Summary and Description This module provides you with the opportunity to work on specific management and business issues that organisations are facing. Utilising your problem-solving skills and competences of handling and managing business challenges. Starting from problem identification and concluding with solution related recommendations, thus encouraging research into real world business and management issues… Read more: This module provides you with the opportunity to work on specific management and business issues that organisations are facing. Utilising your problem-solving skills and
Instructions for assessment The assessment is an individual project appraisal report. The project is a recent business takeover or merger to be investigated in detail
Instructions for assessment The assessment is an individual project appraisal report. The project is a recent business takeover or merger to be investigated in detail. The report should be 3,000 words plus appendices containing slides, spreadsheet analysis and learning logs. A business case should be made to justify the takeover bid. Your report should contain:… Read more: Instructions for assessment The assessment is an individual project appraisal report. The project is a recent business takeover or merger to be investigated in detail
Accounting standards are principles and guidelines aiming to ensure consistency and comparability in financial reporting. Legislation, on the other hand
Activity 1: Working effectively 1.1 Name and describe two (2) ways you could find other professionals in the accounting and bookkeeping industry. 1.2 Accounting standards are principles and guidelines aiming to ensure consistency and comparability in financial reporting. Legislation, on the other hand, are Acts of Parliament that mandate specific accounting practices and… Read more: Accounting standards are principles and guidelines aiming to ensure consistency and comparability in financial reporting. Legislation, on the other hand
Promoting and delivering EDI in the workplace is an essential aspect of good people management. To reap the benefits of EDI, it’s about creating working environments and cultures
People Management Organisational Learning and Development This unit focuses on how applying core professional behaviours such as ethical practice, courage and inclusivity can build positive working relationships and support employee voice and well-being. It considers how developing and mastering new professional behaviours and practice can impact performance Equality, diversity and inclusion (EDI) in the workplace… Read more: Promoting and delivering EDI in the workplace is an essential aspect of good people management. To reap the benefits of EDI, it’s about creating working environments and cultures
For this assignment, find an online article that refers to a change in the market of a good or service. Once you find an article, answer the following questions. [Note that the word “article” is
Upload your respond to the Canvas page associated with your assigned Discussion Section For this assignment, find an online article that refers to a change in the market of a good or service. Once you find an article, answer the following questions. [Note that the word “article” is defined loosely. As long as you can… Read more: For this assignment, find an online article that refers to a change in the market of a good or service. Once you find an article, answer the following questions. [Note that the word “article” is