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Describe the marketing concepts and terminology applied to Air Canada or British Airways. b) Which marketing strategy and programmes helped Air Canada or British Airways to achieve its objectives.

Marketing principles and practices

Introduction

Begin the report with the introductory part by introducing airline industry and increased importance of marketing in industry. Also provide a response to assigned task.

The main body (approx. 2000 words)

  • a) Describe the marketing concepts and terminology applied to Air Canada or British Airways.
  • b) Which marketing strategy and programmes helped Air Canada or British Airways to achieve its objectives. Also explain that whether the objectives were achieved in ethical manner.
  • c)For daily business operations, what principles and marketing concepts are used by Air Canada or British Airways. (Explain any two)

Present a poster to demonstrate that relationship of marketing function to other functional areas in organisation (approx. 550 words)

In this you are required to show the inter relationship of marketing and other departments in Air Canada or British Airways. (example marketing relationship with HR)

  • Present a poster a part of the main report

Conclusions and recommendations (approx. 200 words)

  • In conclusion part sum up with the learnings about the organisation
  • In recommendation, give the suggestion on improving the effectiveness in application of marketing concept, strategies and programmes
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