You are the Managing Director of a U.S.-multinational corporation for a new product or service launch that will commence next week. Over the past six weeks, you have collected data and research to support the successful launch of your product or service into one foreign market outside of the United States. Assume that your launch will include the opening of one foreign office with staffing, marketing, and financial needs. Remember to utilize the information you have gathered from your global partner.
Utilize the following parameters to compose your final paper and utilize your executive summary from this week’s discussion forum. (For this final paper, the executive summary should be in writing.) You may review Writing an Executive SummaryLinks to an external site. from the Writing Center to assist you in your final paper.
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For this paper, you must
Create a company that is expanding internationally. For your company
Provide an executive summary.
Provide a company overview.
Describe the product/service.
State the host country.
Create an overview of the host country environment utilizing at least two business process analyses, such as a PESTLE, SOAR, SWOT, etcetera.
Create an overall business strategy for the new venture (all other strategies should align to this strategy).
Create a marketing strategy for the new venture, including the use of social media.
Create a financial strategy for the new venture, including the concept of foreign money fluctuations and exchanges.
Create human resource strategies for the new venture, including a recruitment and selection plan (think about the use of parent-country nationals [PCNs], third-country nationals [TCNs], and host-country nationals [HCNs] in this decision).
Apply a corporate social responsibility action for the new venture that is specific to the selected host country.
Utilize visuals in the paper, including charts, graphs, or tables to enhance plan elements.
The New International Venture final paper
must be 10 to 12 double-spaced pages (or 2500 to 3000 words) in length (not including title and references pages) and formatted according to APA StyleLinks to an external site. as outlined in the Writing Center’s APA Formatting for Microsoft WordLinks to an external site. resource.
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