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You are required to write an individual report critically evaluating the importance Business Intelligence and the role it plays in the strategic management. First, select a company of

Assignment Task

Unit learning outcomes

Demonstrate the following knowledge and understanding

Understand concepts, theories and frameworks related to the management of e-business and be aware of a range of analytical techniques related to digital data in diverse business contexts.

Demonstrate the following skills and abilities

Apply relevant theories and frameworks related to: a) employing specific information systems and e-business concepts to sustain an organisation’s competitive advantage, and b) analysing a website/e-commerce presence from various academic perspectives and providing recommendations for improvement.

Assessment Task

You are required to write an individual report critically evaluating the importance Business Intelligence and the role it plays in the strategic management.

First, select a company of your choice to work on. And using the example of the selected company

Discuss the role Business Intelligence play in the selected organization to help in the decision-making process. Provide specific examples of decisions.
Discuss how the selected organisation can achieve competitive advantage using business intelligence. Provide relevant examples of scenarios and frameworks to critically analyze the competitive advantage.

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