Unit 3 Disc.
Topic: Conscious Capitalism- Stakeholder Orientation-Focus on Employees
In your unit paper for this week, you are concentrating on looking at creating a core and tailored marketing strategy for the customers of your bike products in your simulation company. One of the four principles of Conscious Capitalism is Stakeholder Orientation. Maldonado (2015) tells us that “In contrast to organizations that operate solely to maximize a return on investment for their shareholders, conscious businesses focus on their whole business ecosystem” (p. 4). To achieve a high degree of competence with Stakeholder Orientation, your marketing messages should be applicable to all stakeholders. Employees are a stakeholder group, critical to the success of your business. Just as you researched customer requirements for your product design and marketing messages, you will need to research customer requirements, in this case potential employees to craft your recruitment process.
For this discussion question you will:
type the question first then the response follows.
Talk about the importance for leaders of new ventures such as your simulation company to create a core marketing message across stakeholder groups.
Identify what process you would use to craft a marketing message that would be specially tailored to the employee stakeholder group to aid in recruiting top candidates. Include any research-based information on cultural and age demographics
Using the results of the research you are compiling for your paper, present
The basic information on your simulation company, to include name (Carbon Cycles), Mission (To provide sustainable high-quality products to deliver tomorrow’s cyclists needs today. We see all of our stakeholders as a partnership that empowers our ability to be best-in-class)., vision, and products (Recreation bike- name: E-Z Rider; Mountain Bike- name: Everest; Speed bike- name: Vento).
Your core marketing message for your simulation company
The tailored message for each of the countries you are or can be operating in from a customer perspective.
The tailored message and outreach strategy for recruitment in each of the countries you are or can be operating in from a recruitment perspective. Include your rationale for the message and the venues that you are reaching out
Include research from at least 3 academically credible sources to support your thoughts
THE RESEARCH AND RESULTS OF DISCUSSION QUESTION PROCESS DOES NOT IMPACT THE SIMULATION, BUT IS MEANT TO TAKE YOU BEYOND FOR ADDITIONAL REAL WORLD THINKING ON THIS TOPIC,
Maldonado, M. (2015). Conscious Capitalism. Leadership Excellence, 32(6), 5–6.