MIS500 Foundations of Information Systems Assignment
| ASSESSMENT 2 BRIEF | |
| Subject Code and Title | MIS500 Foundations of Information Systems |
| Assessment | Group Case Study |
| Individual/Group | Group |
| Length | Part A – Group report 3000 words +/- 10% Part B – Group presentation 9-12 minutes |
| Learning Outcomes | The Subject Learning Outcomes demonstrated by successful completion of the task below include:
Apply business and IS knowledge and concepts to develop verifiable solutions and recommendations to address and support strategic goals of a business or an organisation. Develop and communicate a collaborative strategy which embodies the principles of agile methodology to stakeholders of an organisation. |
| Submission | Part A: by 11:55pm AEST Sunday end Module 4.1 (Week 7) Part B: Module 4.2 (Week 8) to be presented during class time (in person classes) or submitted as a video recording by 11:55pm AEST Sunday (online classes) Intensive class: By 11:55pm AEST Sunday Part A and Part B – end Module 4.2 (Week 4) |
| Weighting | Part A: 25% Part B: 15% |
| Total Marks | 100 marks |
Context The development of your professional skills includes researching information systems to assist with organisational issues that are encountered in contemporary business.
You will be learning important ‘agile’ skills to assist in the workplace, such as scrum meetings
Purpose: To conduct research in response to current business issues that your organisation will present.
This project will require you to respond to a specific business issue that is presented to you and then design, collect, analyse, interpret, report and present data back to the business via your report. The case study is a real business. A detailed case study will be distributed in class during Module 3.1.
Task Instructions • Form groups of 3-5 members. PART A Group Report:
Introduction to Chanel
Chanel is a French luxury fashion house that was founded by Coco Chanel in 1910. It focuses on women’s high fashion and ready to wear clothes, luxury goods, perfumes and accessories.
The company is currently privately owned by the Wertheimer family This is one of the last family businesses in the world of fashion and luxury with revenues of €12.8 billion (2019) and net income €2,14 billion (2019).
Chanel – Case Study To complete this assessment task you are required to design an
information system for Chanel to assist with their business. You have discussed Porter’s Value Chain in class and you should understand the primary and support activities within businesses. For this assessment you need to concentrate on Marketing and Sales and how Chanel cannot survive without a Digital Strategy.
Figure 1: Porter’s Value Chain Model
Source: Porter’s Value Chain Model (Rainer & Prince, 2019),
Read the Chanel case study which will be distributed in Class during Module 3.1. Visit these websites
https://www.dnb.com/business-directory/company- profiles.chanel.c17e7e5c74a842d90acdeb6cf13e86b6.html
https://www.bloomberg.com/profile/company/6701Z:US
https://www.businessoffashion.com/articles/luxury/chanel-11-billion-sales-dismisses-rumours
https://www.voguebusiness.com/companies/chanel-invested-1-billion-in-a-pandemic-full-year- 2020-earnings?utm_source=Vogue+Business&utm_campaign=e1a3a4a1eb- 6WE+WED+16+JUNE+%E2%80%94+Future+of+food+%26+fashion+re&utm_medium=email&utm_te rm=0_5d1e7914df-e1a3a4a1eb-58977880
https://luxe.digital/business/digital-luxury-trends/chanel-from-hats-to-haute-couture/
https://www.thefashionlaw.com/in-third-ever-financial-report-chanel-says-it-generated-12-8- billion-in-sales-in-2019/
- to understand the business and where you, as consultants, can add value by improving their information systems in marketing and sales.
Based on the information provided as well as your own research (reading!) into information systems write a report for Chanel to assist them in developing a ‘Digital Strategy’ to develop insights for their marketing and sales especially in online sales.
Please structure the group report as follows:
- Title page
- Introduction
- Background to the issue you plan to solve
- Identify and articulate the case for a Digital Strategy at Chanel (based upon the data do you as a group of consultants agree or disagree)
- Research the issues at Chanel and present a literature review – discuss the marketing and sales data analysis needs and the range of BI systems available to meet these needs.
- Recommended Solution – explain the proposed Digital Strategy and information systems and how it will assist the business. You may use visuals to represent your ideas.
- Conclusion
- References (quality and correct method of presentation. You must have a minimum of 15 references)
Appendices should include: ‘scrum’ meeting minutes and ‘scrum’ meeting notes: During the Trimester you will hold scrum meetings in your groups (in class or online in a discussion thread). Each group has five minutes to state what they have done and what they plan to do in the next week (each person in the group is required to speak every week). Any issues can be addressed in this time and groups are required to take minutes and update their status every scrum meeting. These meeting minutes then need to be attached to the report as an appendix.
PART B Presentation: Your group is required to present your proposed ‘Digital Strategy’ for the business in a seven (7) minute presentation pitched as though your lecturer is the client and you are selling the idea of your ‘Digital Strategy’.
Every group member must present a minimum of 1 minute with an overall maximum of six slides (plus a reference list).
The presentation is seven (7) minutes with an additional five (5) minutes for questions in in-person classes.
For online classes student groups had an additional two (2) minutes to answer the following question – Why should Chanel adopt your recommended solution/proposal?
ALL STUDENTS MUST ATTEND THE PRESENTATION. Special consideration (SC) must be sought if you are unable to attend. If you do not attend you will not receive any marks for this part of the assignment (unless SC is approved).
Referencing
It is essential that you use appropriate APA style for citing and referencing research. Please see more information on referencing here https://library.torrens.edu.au/academicskills/apa/tool
Submission Instructions
Submit your group report via the Assessment 2 link in the main navigation menu in MIS500: Foundations of Information Systems. The Learning Facilitator will provide feedback via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades.
Academic Integrity Declaration
Group assessment:
We declare that except where we have referenced, the work we are submitting for this assessment task is our own work. We have read and are aware of Torrens University Australia Academic Integrity Policy and Procedure viewable online at http://www.torrens.edu.au/policies-and-forms
We are aware that we need to keep a copy of all submitted material and their drafts, and we will d