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The instructions, data, questions, figures, and text book exerpt are all in the

The instructions, data, questions, figures, and text book exerpt are all in the PDF file. Below is summary:
Please read the “Acquiring New Customers in the Hospitality Industry” case which begins on page 143 of your book. – Provided
•Please note that this course is focused on analytics-based marketing strategy rather than how to use analytical techniques and tools. Therefore, the output from running the analytical techniques (e.g., choice model) is provided for you on page 2 of this document so that you can interpret the results for answering the case questions. You do NOT have to run the analytical techniques for this assignment.
•Answer the “Case Exercises and Questions” for the “Acquiring New Customers in the Hospitality Industry” case provided on page 3 of this document.
•You must accurately interpret the output and integrate the information in your answers.

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This module provides you with the opportunity to work on specific management and business issues that organisations are facing. Utilising your problem-solving skills and
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