Use Times New Roman with 12 font size, single-spaced APA 7th In this assignment, you are tasked with transforming an online training course. You will review this course and create a systematic motivational design process essay that will transform this online course and make it better for online learners. You will need to have knowledge of the ARCS Model and also have prior knowledge about the motivational design process. I will link the course below and the motivational design workbook I have already completed. This proposal should be 20 pages in length. https://www.coursera.org/learn/brand is the course that you will be transforming. Take some time to review it and think about what you should add or alter to make it align with the ARCS model guidelines. The course focuses on brand management and understanding how to develop a brand positioning • managing total brand experience • how to manage the brand relevancy over time • familiarity with the various qualitative and quantitative methodologies that are used to evaluate brand equity • how to achieve growth through brand extension • brand design and brand messaging Essay, must include Motivational problems: In this section, describe the identified motivational problems in the context of your workplace and the nature of work responsibilities. Then present the consequences of the motivational problems and the expected changes by solving the motivational problems in your workplace. Present your arguments and evidence that support your identification of motivational problems using appropriate citations, motivation theories, and examples that we have covered in this class. 2. Literature review: Supporting motivational theories and models: In this section, write a literature review on motivational theories and models that support your motivational design case. This section must be based on previous studies and must use proper citations using the APA style (7th). You should have completed this section last week. 3. Suggested motivational interventions/strategies (based on the 10 steps of the systematic motivational design process: In weeks 5 and 6, we covered the systematic motivational design process consisting of 10 steps. Present your motivational design project based on #1. Be sure to fully explain each of the 10 steps and how you developed motivational strategies/tactics. 4. Implementation timeline: Discuss how you plan to implement the developed motivational strategies/tactics. Who will be the target group? When will you implement the strategies, and for how long? What would be the concrete form of the motivational strategies/tactics? What are the expected benefits and concerns when implementing your motivational strategies/tactics? 5. Evaluation of motivational interventions/strategies Based on your implementation plan, present how you will know if the motivational strategies/tactics were effective to solve motivational problems from #1. How will you gather the evaluation data? What methods will you use? You could possibly use a survey questionnaire, interviews, focus groups, or observations. Whether you plan to use one or a mixture of the methods, provide the details of your methods (for example, which survey and when to administer? What interview questions? What focus group questions? Or what observation protocol do you plan to use? 6. Conclusion : As it is a proposal, you will not gather any evaluation data. Summarize above #1,#2,#3, and #4 and present any considerations to make prior to collecting evaluation data. I have already started the process using the ARCS model workbook so you may use what I wrote to guide you in writing the proposal
