Use the template to Develop an 8-12 slide PowerPoint presentation with speaker notes and appropriate graphics. This presentation should be prepared for the board of directors of the corporation and is based only SOUTHWEST AIRLINES and the following:
Step 1: Create a SWOT analysis for SOUTHWEST AIRLINES to determine its major strengths, weaknesses, opportunities, and threats.
Step 2: Based on the SWOT analysis, outline a strategy for SOUTHWEST AIRLINES to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.
Step 3: Discuss the various levels and types of strategies SOUTHWEST AIRLINES may use to maximize its competitiveness and profitability.
Step 4: Outline a communications plan SOUTHWEST AIRLINES could use to make the strategies you recommend above known to all stakeholders.
Step 5: Assess efforts by SOUTHWEST AIRLINESto be a responsible (ethical) corporate citizen and the impact on SOUTHWEST AIRLINES bottom line. Provide specific examples to support your response.
- Use three or more quality sources, including your textbook, to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. (Note: Wikipedia and similar websites do not qualify as academic resources)