The new environment because of the Covid-19 pandemic and the escalation of geopolitical events raises the question, “How does strategic management enable companies to navigate the New Normal?”
Select an industry and analyze the impacts of the Covid-19 pandemic and geopolitical events on the selected industry.
Conduct a strategic analysis (internal and external) of a company in this selected industry. Using strategic management models and theories to interpret the research is necessary.
Evaluate the effectiveness of the company’s current strategies.
Recommend possible solutions to address the strategic issues or Recommend feasible strategic options for the company.
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