Module Five Activity Guidelines and Rubric.html
COM 229 Module Five Activity Guidelines and Rubric
Overview
Selecting images that will engage the target audience and then editing them to suit the application and purpose is essential to effective communication. For this activity, you will select and then edit a photograph using Adobe Photoshop. This is an opportunity for you to showcase both your understanding of how audience-targeting principles guide design choices and your proficiency using Photoshop to manipulate a photograph according to the principles and elements of design.
Prompt
Create an image-based visual design that can be used to promote an event of your choice. You may choose to select the event from your course project. To complete this activity, follow the directions below:
- Identify the target audiences of an upcoming event of your choice (for example, a birthday party, fundraiser, concert, or book launch).
- Select a photograph or a series of photos using best practices that you think will effectively engage the audience.
- Use Adobe Photoshop to apply your knowledge of the elements and principles of design to make at least three modifications to the original image that can be used in the event’s promotional materials. Examples of modifications you could make include:
- Combining parts of two or more images to create a composite image
- Altering the colors to better match your branding or color scheme
- Removing an element from the image
- Using a filter or texture to create a different aesthetic
- Cropping an image
- Straightening or rotating an image
In addition to your edited photograph, please provide a rationale for your design choices. To guide your rationales, consider the following questions:
- How did your understanding your target audiences and legal and ethical guidelines affect your image selection?
- How did the elements and principles of design inform your image modification choices?
- Which Photoshop tools were most useful for this project and why?
What to Submit
To complete this project, you must submit the following:
Photographs Submit the original JPG photograph and the modified PSD file so that your instructor can view and grade them. Make sure to clearly include your name in the name of both files (for example, “before_apple_J.Doe.jpg” and “after_apple_J.Doe.psd).
Rationales Submit your rationales as a 200- to 250-word (around 3- to 5-sentence) Microsoft Word document. Make sure to include references cited in APA format.
Supporting Materials
The following resource may help support your work on this assignment:
Shapiro Library Resource: Shapiro Library APA Style Guide When editing photos, it’s essential that you provide credit for all images you use. Review this citation guide to learn how to properly cite images taken from other sources. This guide is intended to help you cite sources in APA style, avoid plagiarism, and search examples of APA style.
Module Five Activity Rubric
| Criteria | Exemplary (100%) | Proficient (85%) | Needs Improvement (55%) | Not Evident (0%) | Value |
|---|---|---|---|---|---|
| Image Selection | Exceeds proficiency in an exceptionally insightful, sophisticated, or creative manner | Selects images that are appropriate for the message and identified target audience and that are appropriately sourced | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include needing to select more appropriate images to concisely target the intended audience | Does not attempt criterion | 15 |
| Image Modification | Exceeds proficiency in an exceptionally adept, sophisticated, or creative manner | Applies elements and principles of design to purposefully modify an image or images using Photoshop tools | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include using Photoshop tools or elements and principles of design more purposefully or effectively to meet task requirements | Does not attempt criterion | 25 |
| Rationale: Image Selection | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Explains how the image selection was made in order to effectively target an identified audience in a manner that is legal and considerate of ethics | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include needing to more clearly explain how the photo selection was made in order to effectively target the audience | Does not attempt criterion | 15 |
| Rationale: Image Modification | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Explains how principles and elements of design and Photoshop tools were used to effectively modify the selected image | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include needing to use more appropriate or efficient functions within Photoshop | Does not attempt criterion | 20 |
| Rationale: Photoshop Tools | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Explains which Photoshop tools and features were the most useful for completing the selected modifications | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include needing to evaluate which tools and features were more helpful than others | Does not attempt criterion | 15 |
| Articulation of Response | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose | Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability | Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas | 5 |
| Citations and Attributions | Uses citations for ideas and images requiring attribution, with few or no minor errors | Uses citations for ideas and images requiring attribution, with consistent minor errors | Uses citations for ideas and images requiring attribution, with major errors | Does not use citations for ideas or images requiring attribution | 5 |
| Total: | 100% |