In this reflection paper you will be asked to analyze your team’s strategy for the game and reflect on the lessons learned.

Please address the following questions as you prepare your reflection paper:

Select and analyze two management functions of your company (e.g. Strategy, Marketing, Operations, Finance, Human Resources, Corporate Compliance/Ethics).

Reflect on the results and the mistakes made. In hindsight, what would you have done differently? What prevented you from pursuing a different strategy?

What did you learn about working with a team through this simulation?

What did you learn that will help you in your work environment?

Your reflection paper should be about 1,500 words in length.

North America

5 8 9 10 11

CAMERA SEGMENT

Price (average wholesale $ per 335 365 413 387 450 PIQ Rating (1 to 10 stars)5.2* 5.5* 5.9* 5.5* 6.0*

Brand Reputation (prior-year 76 78 79 78 78

Number of Models 3 4 4 4 5 4

Outlets Online Retailers

118

138

159

176

189

Local Retailers

3,000

3,876

4,911

5,630

6,330

5,910

6,190

Retailer Support ($ per
unit)

6.00

10.05

11.02

9.08

8.60

9.93

6.69

8.45

Advertising Budget ($000s)

2,500

3,000

3,800

1 ,800

1 ,950

1,950

3,250

6,200

Website Displays ($000s)

1 ,500

2,800

3,460

1 ,600

1 ,800

1 ,560

2,300

Sales Promotions — Weeks

Discount

10.0%

16.0%

16.0 %

21.0%

18.0%

18.0 %

25.0

23.0

Warranty Period (days)

180

360

Demand for ACC Units (000s)

285.0

292.7

289.9

286.2

325.6

282.1

328.7

283.9

Gained/Lost (due to
stockouts)

0.0

+9.5

+3.0

0.0

+0.5

+2.2

+5.8

AC Camera Units Sold (000s)

285.0

292.7

299.4

289.2

325.6

282.6

330.9

289.7

Market Share

Special AC Camera Contracts

16.7%

15.7%

15.4%

14.2 %

16.9%

13.7%

17.8%

14.2%

Discount Offer (⁰/0
off standard price)

0.0 %

0.0%

0.0 %

6.0 %

40.0

20.0 0/0

40.0 0/0

Value Index

Special Contract Units Sold
(000s)

0.0

28.2

0.0

28.4

Retail Multi-Store 36 56 60 65 62 64

IJAV DRONE SEGMENT

Price (average direct-sale $ per unit) 1,100 1 ,420 1 ,550 1,720 1 ,825 1 ,925 1 ,985 2,042

Discount to Online Retailers11 % 11 %

Brand Reputation
(prior-year image)

Number of Models

Online Retailers

Website Displays ($000s)

1 ,500

3,600

4,200

3,200

2,150

2,800

Search Engine Advertising
($000s)

1 ,500

2,200

1 ,800

1 ,480

1,700

3,600

6,100

Retailer Recruitment ($ per
unit)

80.00

79.59

105.06

99.50

88.82

58.82

84.11

64.00

Warranty Period (days)

180

360

180

360

Drone Unit —Direct (company
website)

37.7

43.8

44.7

47.0

50.5

51.1

58.1

59.1

Demand 3rd-Party Retailers

14.3

19.7

25.7

20.1

21.1

17.0

10.7

12.5

(000s) Total Demand

52.0

63.5

70.4

67.1

71.6

68.1

68.8

71.6

Gained/Lost (due to stockouts)

0.0

+0.8

0.0

+0.3

0.0

UAV Drone Units Sold (000s)

52.0

63.5

71.2

67.1

71.9

68.1

68.8

71.6

Market Share

16.7%

18.6%

18.0%

16.0%

16.2%

15.8%

15.9%

16.3%

PIQ Rating (1 to 10 stars)

5.2* 6.1* 6.2* 6.0* 6.3*

ACC Price I-JAV Price

P/Q Rating

$2052.oo10.0*

$1564.007.5*

Industry

Average $1076.oo 5.0*

Prices and

PIQ Ratings $588.002.5*

$100.000.0*

5 6 7 8 9 10 11 12 13 14 15

Year

ACC Sales

I-JAV Sales

Industry Average

15%

5 6 7 8

https://www.glo-bus.com/users/program21/cir/time-series-by-company 1/13 Number of Models 5

Outlets Online Retailers

102

129

156

164

178

Local Retailers

2,500

3,301

4,280

5,278

6,100

5,800

6,250

Retailer Support ($ per
unit)

6.00

9.70

10.60

8.24

6.98

7.99

5.60

9.41

Advertising Budget ($000s)

1 ,400

2,500

2,800

1 ,600

1 ,650

3,200

5,300

Website Displays ($000s)

1 ,200

2,200

1 ,400

1 ,240

1 ,700

1 ,900

Sales Promotions — Weeks

Discount

10.0

16.0%

21.0%

20.0

20.0 ⁰/0

22.0

23.0

Warranty Period (days)

180

360

180

Demand for ACC Units (000s)

240.0

265.9

275.1

254.7

283.7

247.8

303.8

255.1

Gained/Lost (due to
stockouts)

0.0

+8.9

+2.6

0.0

+0.4

+2.0

+5.2

AC Camera Units Sold (ODs)

240.0

265.9

284.0

257.3

283.7

248.2

305.8

260.3

Market Share

16.7 %

17.3 %

17.6 %

15.3%

16.9

18.4

15.0%

Retail Multi-Store 30 30 40 48 57 62 60

Special AC Camera Contracts

Discount Offer (⁰/0 off standard price) ⁰

Value Index

(JAV DRONE SEGMENT

Price (average direct-sale $ per unit) 1,100 1 ,400 1 ,500 1 ,700 1 ,700 1,764 1 ,965

Discount to Online Retailers 17 0/0

Brand Reputation
(prior-year image)

Number of Models

Online Retailers

Website Displays ($000s)

1 ,200

3,000

3,200

2,200

2,800

1 ,800

2,000

Search Engine Advertising
($000s)

1 ,200

1 ,800

1 ,400

1 ,200

1,189

1 ,650

3,300

4,600

Retailer Recruitment ($ per
unit)

80.00

81.41

118.56

59.60

84.26

57.47

333.33

Warranty Period (days)

180

360

180

360

Drone Unit —Direct
(companywebsite)

31.2

37.0

36.7

41.0

44.9

47.2

58.2

51.6

Demand 3rd-Party Retailers

11.8

17.0

19.4

15.1

21.6

17.4

2.7

12.5

(000s) Total Demand

43.0

54.0

56.1

66.5

64.6

60.9

64.1

Gained/Lost (due to stockouts)

0.0

+0.7

0.0

+0.3

0.0

IJAV Drone Units Sold (000s)

43.0

54.0

56.8

56.1

66.8

64.6

60.9

64.1

Market Share

16.7 %

18.4%

17.5%

16.1

17.1 %

15.8%

16.6%

16.2 %

PIQ Rating (1 to 10 stars)

4.8* 5.2* 6.1* 6.2* 6.3*

— ACC Price

I-JAV Price

P/Q Rating

$1975.00

$1506.25

Industry

Average $1037.50

Prices and

PIQ Ratings $568.75

$100.00

5 6 7 8 9 10 11 12 13 14 15

Year

ACC Sales I-JAV Sales

Industry18% Average

Market Share16%

140/0

5 6 7 8

Competitive Intelligence Report Copyright 3

https://www.glo-bus.com/users/program21 /ci r/time-series-by-company 4/13

Asia-Pacific

CAMERA SEGMENT

Price (average wholesale $ per 328 354 350 PIQ Rating (1 to 10 stars)

5.9* 5.5* 6.0*

Brand Reputation (prior-year 79 78 78

Number of Models4 5 4

Outlets Online Retailers

114

Local Retailers

2,000

2,718

3,591

4,644

3,950

3,350

4,355

Retailer Support ($ per
unit)

6.00

8.90

12.87

5.60

3.76

4.34

6.34

6.62

Advertising Budget ($000s)

1 ,ooo

2,400

2,600

1 ,200

982

3,000

3,100

Website Displays ($000s)

900

1 ,250

1 ,600

800

905

1700

1 ,400

Sales Promotions — Weeks

Discount

10.0

15.0%

20.0

26.0 ⁰/0

15.0%

17.0%

23.0%

17.0%

Warranty Period (days)

180

360

Demand for ACC Units (000s)

185.0

252.6

229.2

267.9

260.5

225.8

252.5

286.8

Gained/Lost (due to
stockouts)

0.0

+8.0

+2.9

0.0

+0.4

+1.9

+5.7

AC Camera
Units Sold (000s)

185.0

252.6

237.2

270.8

260.5

226.2

254.4

292.5

Market Share

Special AC Camera Contracts

16.7 %

20.1 %

17.2 %

17.6 %

15.6%

12.7 %

13.8%

15.0%

Discount
Offer (⁰/0 off standard price)

0.0 %

0.0%

0.0

7.0%

9.0%

25.0

40.0 0/0

Value Index

Special
Contract Units Sold (000s)

0.0

28.7

Retail Multi-Store 48 42 51

Price (average direct-sale
$ per unit)

Discount to Online
Retailers

,050

,350

,400

,550

1,615

,680

,849

90/0

1,925

PIQ Rating (1 to 10 stars)

5.2*

6.1*

6.2*

6.0*

6.3*

Brand Reputation
(prior-year image)

Number of Models

Online Retailers

Website Displays ($000s)

900

,800

2,200

,700

,ooo

,200

,050

,400

Search Engine Advertising
($000s)

600

,250

1,000

650

970

,300

,620

3,300

Retailer Recruitment ($ per
unit)

80.00

88.25

113.21

67.96

76.00

130.43

188.89

128.79

Warranty Period (days)

180

120

180

120

180

360

Drone Unit — Direct
(company website)

20.3

21.7

22.5

22.8

27.2

32.6

36.8

37.5

Demand 3rd-Party Retailers

7.7

9.7

10.6

10.3

12.5

6.9

4.5

6.6

(000s) Total Demand

28.0

31.4

33.1

39.7

39.5

41.3

44.1

Gained/Lost (due to stockouts)

0.0

+0.4

0.0

UAV Drone Units Sold (000s)

28.0

31.4

33.5

33.1

39.9

39.5

41.3

44.1

Market Share

16.7%

16.3%

15.1

14.1 %

15.1 ⁰/0

13.7%

13.2%

14.1 %

I-JAV DRONE SEGMENT

ACC Price

I-JAV Price

P/Q Rating

$1935.00

$1476.25

Industry

Average $1017.50

Prices and

PIQ Ratings $558.75

$100.00

5 6 7 8 9 10 11 12 13 14 15

Year

— ACC Sales UAV Sales

25%

Industry Average Market Share15%

5 6 7 8

Competitive Intelligence Report Copyright (ò 3

https://www.glo-bus.com/users/program21/cir/time-series-by-company 7/13

Latin America

CAMERA SEGMENT

Price
(average wholesale $ per

245

270

274

320

344

358

PIQ Rating (1
to 10 stars)

5.0*

5.2*

5.5*

5.9*

5.5*

6.0*

Brand
Reputation (prior-year

Number of Models

Retail Multi-Store

Outlets Online Retailers

113

101

Local
Retailers

1 ,ooo

1,751

2,549

3,371

2,930

3,894

Retailer Support ($ per
unit)

6.00

8.96

13.64

4.56

5.42

5.16

6.75

6.39

Advertising
Budget ($000s)

750

1 ,800

2,300

880

900

850

2,000

1 ,300

Website
Displays ($000s)

600

1 ,300

1 ,400

600

780

725

1
,600

420

Sales Promotions — Weeks

Discount

10.0

15.0%

20.0

23.0

22.0 ⁰/0

17.0 %

23.0

17.0
%

Warranty
Period (days)

180

360

120

Demand for ACC Units (000s)

130.0

180.3

183.3

219.2

240.0

172.4

192.7

151.7

Gained/Lost (due to stockouts) 0.0 0.0 +2.3 0.0 +0.3 +3.8

AC Camera Units Sold (ODs) 130.0 180.3 221.5 240.0 172.7 194.1 155.5

Market Share

Special AC
Camera Contracts

16.7%

20.4 ⁰/0

19.5 %

20.1 ⁰/0

20.2 ⁰/0

13.6

14.8
0/0

10.7
%

Discount Offer (⁰/0
off standard price)

0.0%

0.0 %

0.0

0.0 %

7.0%

9.0 %

25.0

24.0 ⁰/0

Value Index

Special Contract Units Sold
(000s)

0.0

Price (average direct-sale
$ per unit)

Discount to Online
Retailers

,050

,350

1,400

,500

,599

,675

1,729

,835

PIQ Rating (l to stars)

5.2*

6.1*

6.2*

6.4

6.0*

6.3*

Brand Reputation
(prior-year image)

Number of Models

Online Retailers

Website Displays ($000s)

600

,650

900

,200

850

,200

800

,ooo

Search Engine Advertising
($000s)

300

,ooo

800

450

800

900

1,100

,200

Retailer Recruitment ($ per
unit)

80.00

92.63

117.65

84.51

80.95

147.54

274.19

66.67

Warranty Period (days)

120

180

120

180

Drone Unit —Direct (company
website)

12.3

12.6

13.8

14.5

16.2

18.8

22.5

17.5

Demand 3rd-Party Retailers

4.7

5.7

6.8

7.1

7.4

6.1

3.1

4.2

(000s) Total Demand

17.0

18.3

20.6

21.6

23.6

24.9

25.6

21.7

Gained/Lost (due to stockouts)

0.0

+0.3

0.0

+0.1

0.0

IJAV Drone Units Sold (000s)

17.0

18.3

20.9

21.6

23.7

24.9

25.6

21.7

Market Share

16.7

16.0 %

15.2 %

15.0 %

13.6%

12.9 %

10.6%

I-JAV DRONE SEGMENT

— ACC Price UAV Price

PIQ Rating

$1845.00

$1408.75

Industry

Average $972.50

Prices and

PIQ Ratings $536.25

$100.00

5 6 7 8 9 10 11 12 13 14 15

Year

25%

Industry Average

Market Share15%

5 6 7

https://www.glo-bus.com/users/program21/cir/time-series-by-company

10/13

CAMERA SEGMENT

IJAV DRONE SEGMENT

Industry

Market Share

(JAV DRONE SEGMENT

Industry

Market Share16%

CAMERA SEGMENT

Industry

Industry Average Market Share15%

Industry

Industry Average

Market Share15%

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