In this reflection paper you will be asked to analyze your team’s strategy for the game and reflect on the lessons learned.
Please address the following questions as you prepare your reflection paper:
Select and analyze two management functions of your company (e.g. Strategy, Marketing, Operations, Finance, Human Resources, Corporate Compliance/Ethics).
![*](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image001.jpg)
Reflect on the results and the mistakes made. In hindsight, what would you have done differently? What prevented you from pursuing a different strategy?
What did you learn about working with a team through this simulation?
![*](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image001.jpg)
What did you learn that will help you in your work environment?
![*](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image001.jpg)
Your reflection paper should be about 1,500 words in length.
North America
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image003.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image004.gif)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image006.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image008.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image010.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image012.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image014.gif)
5 8 9 10 11
CAMERA SEGMENT
Price (average wholesale $ per 335 365 413 387 450 PIQ Rating (1 to 10 stars)5.2* 5.5* 5.9* 5.5* 6.0*
Brand Reputation (prior-year 76 78 79 78 78
Number of Models 3 4 4 4 5 4
Outlets Online Retailers |
72 |
72 |
93 |
118 |
138 |
159 |
176 |
189 |
Local Retailers |
3,000 |
3,000 |
3,876 |
4,911 |
5,630 |
6,330 |
5,910 |
6,190 |
Retailer Support ($ per |
6.00 |
10.05 |
11.02 |
9.08 |
8.60 |
9.93 |
6.69 |
8.45 |
Advertising Budget ($000s) |
2,500 |
3,000 |
3,800 |
1 ,800 |
1 ,950 |
1,950 |
3,250 |
6,200 |
Website Displays ($000s) |
1 ,500 |
2,800 |
3,460 |
1 ,600 |
1 ,800 |
1 ,800 |
1 ,560 |
2,300 |
Sales Promotions — Weeks |
1 |
3 |
3 |
10 |
16 |
16 |
16 |
16 |
Discount |
10.0% |
16.0% |
16.0 % |
21.0% |
18.0% |
18.0 % |
25.0 |
23.0 |
Warranty Period (days) |
60 |
180 |
180 |
180 |
360 |
360 |
360 |
360 |
Demand for ACC Units (000s) |
285.0 |
292.7 |
289.9 |
286.2 |
325.6 |
282.1 |
328.7 |
283.9 |
Gained/Lost (due to |
0.0 |
0.0 |
+9.5 |
+3.0 |
0.0 |
+0.5 |
+2.2 |
+5.8 |
AC Camera Units Sold (000s) |
285.0 |
292.7 |
299.4 |
289.2 |
325.6 |
282.6 |
330.9 |
289.7 |
Market Share Special AC Camera Contracts |
16.7% |
15.7% |
15.4% |
14.2 % |
16.9% |
13.7% |
17.8% |
14.2% |
Discount Offer (0/0 |
0.0 % |
0.0% |
|
0.0 % |
6.0 % |
40.0 |
20.0 0/0 |
40.0 0/0 |
Value Index |
0 |
|
0 |
0 |
46 |
66 |
53 |
62 |
Special Contract Units Sold |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
28.2 |
0.0 |
28.4 |
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image024.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image026.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image028.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image030.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image031.gif)
Retail Multi-Store 36 56 60 65 62 64
IJAV DRONE SEGMENT
Price (average direct-sale $ per unit) 1,100 1 ,420 1 ,550 1,720 1 ,825 1 ,925 1 ,985 2,042
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image033.jpg)
Discount to Online Retailers11 % 11 %
Brand Reputation |
70 |
70 |
79 |
76 |
78 |
79 |
78 |
78 |
Number of Models |
2 |
2 |
2 |
2 |
2 |
2 |
3 |
2 |
Online Retailers |
36 |
36 |
50 |
57 |
48 |
46 |
40 |
31 |
Website Displays ($000s) |
1 ,500 |
3,600 |
4,200 |
3,200 |
3,200 |
3,200 |
2,150 |
2,800 |
Search Engine Advertising |
1 ,500 |
2,200 |
2,200 |
1 ,800 |
1 ,480 |
1,700 |
3,600 |
6,100 |
Retailer Recruitment ($ per |
80.00 |
79.59 |
105.06 |
99.50 |
88.82 |
58.82 |
84.11 |
64.00 |
Warranty Period (days) |
60 |
180 |
360 |
360 |
360 |
360 |
180 |
360 |
Drone Unit —Direct (company |
37.7 |
43.8 |
44.7 |
47.0 |
50.5 |
51.1 |
58.1 |
59.1 |
Demand 3rd-Party Retailers |
14.3 |
19.7 |
25.7 |
20.1 |
21.1 |
17.0 |
10.7 |
12.5 |
(000s) Total Demand |
52.0 |
63.5 |
70.4 |
67.1 |
71.6 |
68.1 |
68.8 |
71.6 |
Gained/Lost (due to stockouts) |
0.0 |
0.0 |
+0.8 |
0.0 |
+0.3 |
0.0 |
0.0 |
0.0 |
UAV Drone Units Sold (000s) |
52.0 |
63.5 |
71.2 |
67.1 |
71.9 |
68.1 |
68.8 |
71.6 |
Market Share |
16.7% |
18.6% |
18.0% |
16.0% |
16.2% |
15.8% |
15.9% |
16.3% |
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image035.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image037.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image039.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image041.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image043.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image045.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image047.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image049.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image051.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image053.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image055.jpg)
PIQ Rating (1 to 10 stars)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image057.jpg)
5.2* 6.1* 6.2* 6.0* 6.3*
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image058.gif)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image060.jpg)
ACC Price I-JAV Price
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image062.jpg)
P/Q Rating
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image064.jpg)
$2052.oo10.0*
$1564.007.5*
Industry
Average $1076.oo 5.0*
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image066.jpg)
Prices and
PIQ Ratings $588.002.5*
$100.000.0*
5 6 7 8 9 10 11 12 13 14 15
Year
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image068.jpg)
ACC Sales
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image070.jpg)
I-JAV Sales
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image072.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image074.jpg)
Industry Average
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image076.jpg)
15%
Market Share
5 6 7 8
Competitive Intelligence Report Copyright © 3
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image078.gif)
https://www.glo-bus.com/users/program21/cir/time-series-by-company 1/13 Number of Models 5
Outlets Online Retailers |
60 |
60 |
80 |
102 |
129 |
156 |
164 |
178 |
Local Retailers |
2,500 |
2,500 |
3,301 |
4,280 |
5,278 |
6,100 |
5,800 |
6,250 |
Retailer Support ($ per |
6.00 |
9.70 |
10.60 |
8.24 |
6.98 |
7.99 |
5.60 |
9.41 |
Advertising Budget ($000s) |
1 ,400 |
2,500 |
2,800 |
1 ,600 |
1 ,650 |
1 ,650 |
3,200 |
5,300 |
Website Displays ($000s) |
1 ,200 |
2,200 |
2,200 |
1 ,400 |
1 ,240 |
1 ,240 |
1 ,700 |
1 ,900 |
Sales Promotions — Weeks |
1 |
3 |
3 |
10 |
15 |
15 |
16 |
16 |
Discount |
10.0 |
16.0% |
16.0% |
21.0% |
20.0 |
20.0 0/0 |
22.0 |
23.0 |
Warranty Period (days) |
60 |
180 |
180 |
180 |
180 |
180 |
360 |
180 |
Demand for ACC Units (000s) |
240.0 |
265.9 |
275.1 |
254.7 |
283.7 |
247.8 |
303.8 |
255.1 |
Gained/Lost (due to |
0.0 |
0.0 |
|
+2.6 |
0.0 |
+0.4 |
+2.0 |
+5.2 |
AC Camera Units Sold (ODs) |
240.0 |
265.9 |
284.0 |
257.3 |
283.7 |
248.2 |
305.8 |
260.3 |
Market Share |
16.7 % |
17.3 % |
17.6 % |
15.3% |
16.9 |
|
18.4 |
15.0% |
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image096.jpg)
Retail Multi-Store 30 30 40 48 57 62 60
Special AC Camera Contracts
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image098.gif)
Discount Offer (0/0 off standard price) 0
Value Index
(JAV DRONE SEGMENT
Price (average direct-sale $ per unit) 1,100 1 ,400 1 ,500 1 ,700 1 ,700 1,764 1 ,965
Discount to Online Retailers 17 0/0
Brand Reputation |
70 |
70 |
79 |
76 |
78 |
79 |
78 |
78 |
Number of Models |
2 |
2 |
2 |
2 |
2 |
2 |
3 |
2 |
Online Retailers |
|
30 |
38 |
41 |
34 |
41 |
34 |
28 |
Website Displays ($000s) |
1 ,200 |
3,000 |
3,200 |
2,200 |
2,200 |
2,800 |
1 ,800 |
2,000 |
Search Engine Advertising |
1 ,200 |
1 ,800 |
1 ,400 |
1 ,200 |
1,189 |
1 ,650 |
3,300 |
4,600 |
Retailer Recruitment ($ per |
80.00 |
81.41 |
118.56 |
59.60 |
84.26 |
57.47 |
333.33 |
|
Warranty Period (days) |
60 |
180 |
180 |
360 |
360 |
180 |
180 |
360 |
Drone Unit —Direct |
31.2 |
37.0 |
36.7 |
41.0 |
44.9 |
47.2 |
58.2 |
51.6 |
Demand 3rd-Party Retailers |
11.8 |
17.0 |
19.4 |
15.1 |
21.6 |
17.4 |
2.7 |
12.5 |
(000s) Total Demand |
43.0 |
54.0 |
56.1 |
56.1 |
66.5 |
64.6 |
60.9 |
64.1 |
Gained/Lost (due to stockouts) |
0.0 |
0.0 |
+0.7 |
0.0 |
+0.3 |
0.0 |
0.0 |
0.0 |
IJAV Drone Units Sold (000s) |
43.0 |
54.0 |
56.8 |
56.1 |
66.8 |
64.6 |
60.9 |
64.1 |
Market Share |
16.7 % |
18.4% |
17.5% |
16.1 |
17.1 % |
15.8% |
16.6% |
16.2 % |
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image107.gif)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image109.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image111.jpg)
PIQ Rating (1 to 10 stars)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image113.jpg)
4.8* 5.2* 6.1* 6.2* 6.3*
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image114.gif)
— ACC Price
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image116.jpg)
I-JAV Price
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image118.jpg)
P/Q Rating
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image120.gif)
$1975.00
$1506.25
Industry
Average $1037.50
Prices and
PIQ Ratings $568.75
$100.00
5 6 7 8 9 10 11 12 13 14 15
Year
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image122.jpg)
ACC Sales I-JAV Sales
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image124.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image126.jpg)
Industry18% Average
Market Share16%
140/0
5 6 7 8
Competitive Intelligence Report Copyright 3
https://www.glo-bus.com/users/program21 /ci r/time-series-by-company 4/13
Asia-Pacific
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image128.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image130.gif)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image132.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image134.jpg)
11
CAMERA SEGMENT
Price (average wholesale $ per 328 354 350 PIQ Rating (1 to 10 stars)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image136.jpg)
5.9* 5.5* 6.0*
Brand Reputation (prior-year 79 78 78
Number of Models4 5 4
Outlets Online Retailers |
48 |
48 |
67 |
89 |
114 |
95 |
78 |
99 |
Local Retailers |
2,000 |
2,000 |
2,718 |
3,591 |
4,644 |
3,950 |
3,350 |
4,355 |
Retailer Support ($ per |
6.00 |
8.90 |
12.87 |
5.60 |
3.76 |
4.34 |
6.34 |
6.62 |
Advertising Budget ($000s) |
1 ,ooo |
2,400 |
2,600 |
1 ,200 |
982 |
982 |
3,000 |
3,100 |
Website Displays ($000s) |
900 |
1 ,250 |
1 ,600 |
800 |
905 |
905 |
1700 |
1 ,400 |
Sales Promotions — Weeks |
1 |
3 |
3 |
15 |
15 |
10 |
16 |
16 |
Discount |
10.0 |
15.0% |
20.0 |
26.0 0/0 |
15.0% |
17.0% |
23.0% |
17.0% |
Warranty Period (days) |
60 |
90 |
180 |
180 |
180 |
180 |
360 |
360 |
Demand for ACC Units (000s) |
185.0 |
252.6 |
229.2 |
267.9 |
260.5 |
225.8 |
252.5 |
286.8 |
Gained/Lost (due to |
0.0 |
0.0 |
+8.0 |
+2.9 |
0.0 |
+0.4 |
+1.9 |
+5.7 |
AC Camera |
185.0 |
252.6 |
237.2 |
270.8 |
260.5 |
226.2 |
254.4 |
292.5 |
Market Share Special AC Camera Contracts |
16.7 % |
20.1 % |
17.2 % |
17.6 % |
15.6% |
12.7 % |
13.8% |
15.0% |
Discount |
0.0 % |
0.0% |
|
0.0 |
7.0% |
9.0% |
25.0 |
40.0 0/0 |
Value Index |
|
|
|
0 |
60 |
55 |
62 |
80 |
Special |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
28.7 |
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image148.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image150.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image152.jpg)
Retail Multi-Store 48 42 51
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image153.gif)
Price (average direct-sale Discount to Online |
,050 |
,350 |
,400 |
,550 |
1,615 |
,680 % |
,849 90/0 |
1,925 9% |
PIQ Rating (1 to 10 stars) |
|
|
5.2* |
6.1* |
6.2* |
|
6.0* |
6.3* |
Brand Reputation |
70 |
70 |
79 |
76 |
78 |
79 |
78 |
78 |
Number of Models |
2 |
2 |
2 |
2 |
2 |
2 |
3 |
2 |
Online Retailers |
24 |
24 |
30 |
30 |
29 |
31 |
25 |
23 |
Website Displays ($000s) |
900 |
,800 |
2,200 |
,700 |
,ooo |
,200 |
,050 |
,400 |
Search Engine Advertising |
600 |
,250 |
1,000 |
650 |
970 |
,300 |
,620 |
3,300 |
Retailer Recruitment ($ per |
80.00 |
88.25 |
113.21 |
67.96 |
76.00 |
130.43 |
188.89 |
128.79 |
Warranty Period (days) |
60 |
180 |
120 |
180 |
180 |
120 |
180 |
360 |
Drone Unit — Direct |
20.3 |
21.7 |
22.5 |
22.8 |
27.2 |
32.6 |
36.8 |
37.5 |
Demand 3rd-Party Retailers |
7.7 |
9.7 |
10.6 |
10.3 |
12.5 |
6.9 |
4.5 |
6.6 |
(000s) Total Demand |
28.0 |
31.4 |
33.1 |
33.1 |
39.7 |
39.5 |
41.3 |
44.1 |
Gained/Lost (due to stockouts) |
0.0 |
0.0 |
+0.4 |
0.0 |
|
0.0 |
0.0 |
0.0 |
UAV Drone Units Sold (000s) |
28.0 |
31.4 |
33.5 |
33.1 |
39.9 |
39.5 |
41.3 |
44.1 |
Market Share |
16.7% |
16.3% |
15.1 |
14.1 % |
15.1 0/0 |
13.7% |
13.2% |
14.1 % |
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image173.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image175.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image177.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image179.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image181.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image183.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image185.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image187.jpg)
I-JAV DRONE SEGMENT
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image188.gif)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image190.jpg)
ACC Price
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image192.jpg)
I-JAV Price
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image194.jpg)
P/Q Rating
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image196.gif)
$1935.00
$1476.25
Industry
Average $1017.50
Prices and
PIQ Ratings $558.75
$100.00
5 6 7 8 9 10 11 12 13 14 15
Year
— ACC Sales UAV Sales
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image198.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image200.jpg)
25%
2
Industry Average Market Share15%
5 6 7 8
Competitive Intelligence Report Copyright (ò 3
https://www.glo-bus.com/users/program21/cir/time-series-by-company 7/13
Latin America
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image202.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image204.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image206.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image208.jpg)
11
CAMERA SEGMENT |
|
|
|
|
|
|
|
|
Price |
|
245 |
270 |
270 |
274 |
320 |
344 |
358 |
PIQ Rating (1 |
|
|
5.0* |
5.2* |
5.5* |
5.9* |
5.5* |
6.0* |
Brand |
|
70 |
79 |
76 |
78 |
79 |
78 |
78 |
Number of Models |
|
3 |
4 |
4 |
4 |
4 |
5 |
4 |
Retail Multi-Store |
18 |
18 |
25 |
34 |
46 |
54 |
40 |
50 |
Outlets Online Retailers |
36 |
36 |
53 |
70 |
91 |
113 |
77 |
101 |
Local |
1 ,ooo |
1 ,ooo |
1,751 |
2,549 |
3,371 |
|
2,930 |
3,894 |
Retailer Support ($ per |
6.00 |
8.96 |
13.64 |
4.56 |
5.42 |
5.16 |
6.75 |
6.39 |
Advertising |
750 |
1 ,800 |
2,300 |
880 |
900 |
850 |
2,000 |
1 ,300 |
Website |
600 |
1 ,300 |
1 ,400 |
600 |
780 |
725 |
1 |
420 |
Sales Promotions — Weeks |
1 |
3 |
3 |
15 |
15 |
14 |
15 |
16 |
Discount |
10.0 |
15.0% |
20.0 |
23.0 |
22.0 0/0 |
17.0 % |
23.0 |
17.0 |
Warranty |
60 |
90 |
180 |
180 |
180 |
180 |
360 |
120 |
Demand for ACC Units (000s) |
130.0 |
180.3 |
183.3 |
219.2 |
240.0 |
172.4 |
192.7 |
151.7 |
Gained/Lost (due to stockouts) 0.0 0.0 +2.3 0.0 +0.3 +3.8
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image224.jpg)
AC Camera Units Sold (ODs) 130.0 180.3 221.5 240.0 172.7 194.1 155.5
Market Share Special AC |
16.7% |
20.4 0/0 |
19.5 % |
20.1 0/0 |
20.2 0/0 |
13.6 |
14.8 |
10.7 |
Discount Offer (0/0 |
0.0% |
0.0 % |
0.0 |
0.0 % |
7.0% |
9.0 % |
25.0 |
24.0 0/0 |
Value Index |
0 |
|
0 |
o |
62 |
56 |
63 |
61 |
Special Contract Units Sold |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image234.gif)
Price (average direct-sale Discount to Online |
,050 |
,350 |
1,400 |
,500 |
,599 |
,675 |
1,729 |
,835 % |
PIQ Rating (l to stars) |
|
|
5.2* |
6.1* |
6.2* |
6.4 |
6.0* |
6.3* |
Brand Reputation |
70 |
70 |
79 |
76 |
78 |
79 |
78 |
78 |
Number of Models |
2 |
2 |
2 |
2 |
2 |
2 |
3 |
2 |
Online Retailers |
18 |
18 |
23 |
26 |
28 |
23 |
21 |
18 |
Website Displays ($000s) |
600 |
,650 |
900 |
,200 |
850 |
,200 |
800 |
,ooo |
Search Engine Advertising |
300 |
,ooo |
800 |
450 |
800 |
900 |
1,100 |
,200 |
Retailer Recruitment ($ per |
80.00 |
92.63 |
117.65 |
84.51 |
80.95 |
147.54 |
274.19 |
66.67 |
Warranty Period (days) |
60 |
90 |
120 |
180 |
120 |
120 |
180 |
60 |
Drone Unit —Direct (company |
12.3 |
12.6 |
13.8 |
14.5 |
16.2 |
18.8 |
22.5 |
17.5 |
Demand 3rd-Party Retailers |
4.7 |
5.7 |
6.8 |
7.1 |
7.4 |
6.1 |
3.1 |
4.2 |
(000s) Total Demand |
17.0 |
18.3 |
20.6 |
21.6 |
23.6 |
24.9 |
25.6 |
21.7 |
Gained/Lost (due to stockouts) |
0.0 |
0.0 |
+0.3 |
0.0 |
+0.1 |
0.0 |
0.0 |
0.0 |
IJAV Drone Units Sold (000s) |
17.0 |
18.3 |
20.9 |
21.6 |
23.7 |
24.9 |
25.6 |
21.7 |
Market Share |
16.7 |
16.0 % |
15.2 % |
15.0 % |
13.6% |
|
12.9 % |
10.6% |
![]() |
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image247.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image249.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image251.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image253.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image255.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image257.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image259.jpg)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image261.jpg)
I-JAV DRONE SEGMENT
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image114.gif)
— ACC Price UAV Price
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image263.jpg)
PIQ Rating
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image265.gif)
$1845.00
$1408.75
Industry
Average $972.50
Prices and
PIQ Ratings $536.25
$100.00
5 6 7 8 9 10 11 12 13 14 15
Year
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image267.gif)
![](file:///C:/Users/USER/AppData/Local/Temp/msohtmlclip1/01/clip_image269.jpg)
25%
Industry Average
Market Share15%
5 6 7
Competitive |
3 |
https://www.glo-bus.com/users/program21/cir/time-series-by-company |
10/13 |