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Read chapters 2-8 and answer case study 23 “Lever Ltd”. The 2-3 questions in the

Read chapters 2-8 and answer case study 23 “Lever Ltd”. The 2-3 questions in the end of the analysis.Your analysis must incorporate the marketing principles from the course and that
you have learned throughout your academic training. Your grade for this section of the
course will be based on your ability to present a coherent and complete case.
Give an explanation according to book terminology and wording for the case questions. Focus more on the promotion money question.
The case study format is in the book and GIVE SOURCES IN BOOK FOR EXPLANATION.
Answer the second set of questions and read the case part two in file ECP0.- The case is GE Capital on page 162 of the case and answer the highlighted questions.
GIVE EXPLANATIONS BOTH TO GROUP CASE AND INDIVIDUAL CASE.
Comments from Customer
There are two cases. Read the instructions carefully and kindly don’t mix the two cases as it’s different scenarios.
Complete case two first and answer Rendl’s Loan question and give a proper explanation and reasoning

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