Qualifi Level 6 Diploma Unit BA603 Strategic Marketing Management (603/1037/6) Assignment Brief 2026

Qualifi Level 6 Diploma BA603 (603/1037/6) Assignment Brief 2026

Introduction

Prior to attempting this coursework assignment, Learners must familiarise themselves with the following policies:

• Centre Specification o Can be found at https://qualifi.net/qualifi-level-6-diploma-in-business-administration/
• Qualifi Quality Assurance Standards
• Qualifi Quality Policy Statement

Plagiarism and Collusion

In submitting the assignment Learner’s must complete a statement of authenticity confirming that the work submitted for all tasks is their own. The statement should also include the word count.

Your accredited study centre will direct you to the appropriate software that checks the level of similarity. Qualifi recommends the use of https://www.turnitin.com as a part of the assessment.

Plagiarism and collusion are treated very seriously. Plagiarism involves presenting work, excerpts, ideas or passages of another author without appropriate referencing and attribution.

Collusion occurs when two or more learners submit work which is so alike in ideas, content, wording and/or structure that the similarity goes beyond what might have been mere coincidence

Please familiarise yourself on Qualifi’s Malpractice and Maladministration policy, where you can find further information

Referencing

A professional approach to work is expected from all learners. Learners must therefore identify and acknowledge ALL sources/methodologies/applications used.

The learner must use an appropriate referencing system to achieve this. Marks are not awarded for the use of English; however, the learner must express ideas clearly and ensure that appropriate terminology is used to convey accuracy in meaning.

Qualifi recommends using Harvard Style of Referencing throughout your work.

Appendices

You may include appendices to support your work, however appendices must only contain additional supporting information, and must be clearly referenced in your assignment.

You may also include tables, graphs, diagrams, Gantt chart and flowcharts that support the main report should be incorporated into the back of the assignment report that is submitted.

Any published secondary information such as annual reports and company literature, should be referenced in the main text of the assignment, in accordance of Harvard Style Referencing, and referenced at the end of the assignment.

Confidentiality 

Where a Learner is using organisational information that deals with sensitive material or issues, they must seek the advice and permission from that organisation about its inclusion.

Where confidentiality is an issue, Learners are advised to anonymise their assignment report so that it cannot be attributed to that particular organisation.

Word Count Policy

Learners must comply with the required word count, within a margin of +10%. These rules exclude the index, headings, tables, images, footnotes, appendices and information contained within references and bibliographies.

When an assessment task requires learners to produce presentation slides with supporting notes, the word count applies to the supporting notes only.

Submission of Assignments

All work to be submitted on the due date as per Centre’s advice.

All work must be submitted in a single electronic document (.doc file), or via Turnitin, where applicable.

This should go to the tutor and Centre Manager/Programme Director, plus one hard copy posted to the Centre Manager (if required)

Marking and grades 

Qualifi uses a standard marking rubric for all assignments, and you can find the details at the end of this document.

Unless stated elsewhere, Learners must answer all questions in this document.

Assignment Question

Scenario

Learners may use their own employment context, or that of another organisation with which they are very familiar, to base their assignment. However, in the case that they are not able to do so, please use the below scenario:

Consider you are hired as a Marketing Manager at the strategic level in the Multinational Company. How can you apply theories, concepts, issues and practice of Strategic marketing management relating to product, price, place, promotion and other marketing mixes in your role to develop competitive marketing strategies? You can explore your answer by writing Environment Analysis, Marketing Mix, Segmentation, Target Market, and the development of Strategic marketing plan for implementation. You must write a minimum 2000 words in length assignment to cover main topics that you have covered with the Strategic Marketing Management to meet the following learning outcomes

(Tasks & Assessment Criteria) of the unit.

Task 1    650

Build an effective marketing strategy.

1.1: Identify main types of marketing strategies.

1.2: Conduct a market analysis for the organisation.

1.3: Use the market analysis to build a marketing strategy for the organisation.

1.4: Identify the strengths and weaknesses of the organisation marketing strategy.

Assessment Criteria

1.1: Identify main types of marketing strategies.

1.2: Conduct a market analysis for the organisation.

1.3: Use the market analysis to build a marketing strategy for the organisation.

1.4: Identify the strengths and weaknesses of the organisation marketing strategy.

Task 2    500

Develop the marketing plan for effective decision-making.

2.1: Identify the purpose of marketing plan.

2.2: Identify the benefits of developing sales and marketing plan.

2.3: Develop the marketing and operational plans for the organisation.

Assessment Criteria

2.1: Identify the purpose of marketing plan.

2.2: Identify the benefits of developing sales and marketing plan.

2.3: Develop the marketing and operational plans for the organisation.             

Task 3    850

Plan, segment and position the product in to achieve the target market.

3.1: Identify the buyer behaviour in consumer market.

3.2: Assess the role of pricing, distribution and communication in the process of marketing planning.

3.3: Analyse environmental factors the consumer buying process.

3.4: Identify criteria for successful marketing segmentation.

3.5: Use the marketing approaches in the planning and development of target marketing.

Assessment Criteria

3.1: Identify the buyer behaviour in consumer market.

3.2: Assess the role of pricing, distribution and communication in the process of marketing planning.

3.3: Analyse environmental factors the consumer buying process.

3.4: Identify criteria for successful marketing segmentation.

3.5: Use the marketing approaches in the planning and development of target marketing.

BA603 Assignment Marking Criteria

Directions

1. For each of the criteria listed in the first column, circle one box in the corresponding column to the right which best reflects the student’s work on this particular assessment activity (e.g., project, presentation, essay).
2. Provide specific feedback to a student about each of the criteria scores he/she earned by writing comments and suggestions for improvement in the last row titled “Instructor’s comments.”
3. To arrive at a mark, total the boxes and divide by 5 to arrive at final mark.

Example:

Total Score                                          220/5 = 44, Basic

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