Perform a SWOT/TOWS analysis

Description: Select a firm of your choice either large, midsize or small, perform a SWOT/TOWS analysis and derive a suitable course of action either to maintain or change strategy. Make sure to select a firm for which you can have access to sufficient information.  If you do not have information, you can use your assumption of consistency for the missing elements. If you select a large firm, you shall focus on one of its division (Strategic business unit) or brand. Example, do not perform a SWOT for Coca Cola, instead perform a SWOT for its water division.  Ref. to attached doc.





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