Assessment Tasks
Firstly, you must research and select a company website which has not been
selected by your peers.
• Note: Please do not start work on the company website until it has been
approved by your seminar tutor. Please email your seminar tutor about your
choice of company.
• The chosen company website will be allocated to students on a first
come first serve basis.
This assignment requires each student choose a website of a company and
research on their websites and online business strategies and,
- Identify the E-business model that the website pursues (week 1 topic)
Consider E-business concepts and approaches to comment on specific
strengths and weaknesses of your chosen website. - Identify competitive strategy and digital business strategy the company
has followed and provide recommendations/suggestions with clear
justifications (week 2 topic). - Identify their digital marketing strategies and options and provide
recommendations/suggestions with clear justifications (week 4 topic). - Using similar web market intelligence platform (similarweb.com) please
discuss the customer traffic data and provide recommendations/suggestions
for further improvement with clear justification (week 4 topic). - Identify the company’s e-CRM and social network channels linked with
the website and provide recommendations/suggestions for further
improvement with clear justification (week 5 topic). - Identify the cyber security measures the company website has in place
discuss if the company website comply with e-business ethics and provide
recommendations/suggestions with justification (week 9 and10 topic).
**** Please use theories or concepts from academic sources to support your
discussion, recommendations, justifications and reference them using
Harvard referencing style.
Grading Criterion
Grade Indicative
Mark
Range
Criterion
70-100 (A)
Application of Business Theory
A very good answer demonstrating a comprehensive consideration of the academic issues, configuring your response to
enable different arguments to be presented in a logical order.
Identification of useful concepts and scenarios
A good answer demonstrating a comprehensive consideration of concepts or scenarios that aid understanding of the
websites business in a coherent or detailed way.
Evaluation of e Business Model / Approaches
A very good answer demonstrating a comprehensive consideration of the eBusiness approach of the website. Your
response enables different arguments to be presented in a logical order.
Clarity & Cohesion of Findings
An excellently constructed piece of work which clearly demonstrates the student’s ability to use the data to come up with
solutions. It has a logical flow and the conclusions follow naturally from the evidence presented. No doubts are left in the
reader’s mind as to their validity.
Quality and justification of Recommendations
A very well constructed presentation which clearly demonstrates the student’s ability to develop ideas cohesively into clear
recommendations.
Presentation and Referencing
Excellent presentation skills, very well presented and referenced no major flaws.
60-69 (B)
Application of Business Theory
A good range of literature used. The answer demonstrates appreciation of its appropriateness.
Identification of useful concepts and scenarios
A good answer, structures the problem in a logical way using concepts or scenarios to aid understanding of the websites
business demonstrating a reasonable breadth of understanding of the issues.
Evaluation of e Business Model / Approaches
A good answer; logical evaluation of the e Business approaches demonstrating a good breadth of understanding of the
issues
Clarity & Cohesion of Findings
A Very well constructed presentation. Literature evaluated not merely a précis. The work is reasonably soundly argued and
the conclusions are largely convincing.
Quality and justification of Recommendations
Literature supports the recommendations which have been developed from the information collected.
Presentation and Referencing
Very good presentation skills demonstrated, A wide range of references