In your paper, provide a well-written, detailed analysis of ALL (NONE of the sections below are optional):
- Macroenvironment: Opportunities and Threats. See Chapters 3, 10, and 11 in addition to my notes in () and [] below.
- Provide a well-written, detailed analysis of:
- Legal/Political factors (rules, regulations, laws): both opportunities and threats
- Economic factors (elasticity of demand, economic growth [5-year trend of GDP for the U.S. and global GDP], interest rates [5-year trend; does a customer need to borrow to purchase your product?; what is the company’s corporate debt and how does interest rate affect it?], foreign currency [Does the company have any currency transactions? See other 10-k form. Does the company/industry hedge?], inflation [5-year trend], unemployment rates [5-year trend]): opportunities and threats
- Technological factors (benefit or threats to profitability?): opportunities and threats
- Social and Environmental factors (trends and values within the society): opportunities and threats
- Demographic factors (the U.S. census website; current trends): opportunities and threats. NOTE: marketing reports of the major players in the industry might include some demographic factors
- Global factors (global expansion, lowering labor costs, global regulations): opportunities and threats
- In this section, you will be graded on:
- Are you still analyzing the same industry as in the previous sections?
- Did the person focus on analyzing the whole industry rather than just the assigned company?
- Were all six microenvironment factors addressed?
- Did each factor have a well-balanced discussion of threats and opportunities?
- Were more than enough sources used to provide a balanced/objective industry analysis?
Follow the APA style – this is a requirement!
- Title page – APA style, when applicable
- Table of Content – with proper page numbering, when applicable
- Reference page – follow the APA style to cite your references
- Appendices – add when necessary
- The length of a weekly research paper will vary based on the content. Yet, on average, 2-7 pages (excluding Title, Table of Content, References, and Appendices pages), double-spaced
- Page number – upper right corner of a page
- Font – Times New Romans, 12
- Use subtitles in the APA format provided in the Outline of the Comprehensive Paper for each specific week.
Macroenvironment – Opportunities and Threats
Legal/Political
Opportunities
Add your text here.
Threats
Add your text here.
Economic
Opportunities
Add your text here.
Threats
Add your text here.
Technological
Opportunities
Add your text here.
Threats
Add your text here.
Social and Environmental
Opportunities
Add your text here.
Threats
Add your text here.
Demographic
Opportunities
Add your text here.
Threats
Add your text here.
Global
Opportunities
Add your text here.
Threats
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