In this assignment, you will collect secondary data sources and perform PESTEL analysis for environmental scanning to monitor and forecast trends shaping health care strategy in a community.
Start by going to the Center for Studying Health System Change: Community Reports (http://www.hschange.org/index259e.html?data=21) and review the community report at the lower part of this page.
Next, choose one of the 11 Metropolitan Statistical Area (MSA) reports (EXCLUDING Phoenix, as I am giving you an example below
Conduct the PESTEL analysis on the MSA you selected between 2010 and 2020. Discuss and highlight any other market trends over the past 10 years. Create a 3-4 page (excluding the title and reference page) document showing the PESTEL analysis between 2010 and 2020. Highlight any other market trends over the last 10 years. Summarize findings in a narrative at the end.
Keep in mind that you need to research reports and data for the state of the community that you choose to analyze. Every state has a reporting site like California’s. This link below is an example California site showing you what type of data you might be looking for and how it might be presented. There are many other types.
CA Office of Statewide Health Planning and Development https://hcai.ca.gov/data/
Things to keep in mind
Overview to the community selected is complete, clear, and concise, including background information and current state supported by reputable resources or research.
Political FactorsAnalysis is on target and clear. It includes at least 4 factors well supported by reputable resources or research that would be relevant and affect health care markets in the community.
Economic Factors- Analysis is on target and clear. It includes at least 4 factors well supported by reputable resources or research that would be relevant and affect health care markets in the community.
Social FactorsAnalysis is on target and clear. It includes at least 4 factors well supported by reputable resources or research that would be relevant and affect health care markets in the community.
Technological FactorsAnalysis is on target and clear. It includes at least 4 factors well supported by reputable resources or research that would be relevant and affect health care markets in the community.
Envirmental Factors Analysis is on target and clear. It includes at least 4 factors well supported by reputable resources or research that would be relevant and affect health care markets in the community.
Legal FactorsAnalysis is on target and clear. It includes at least 4 factors well supported by reputable resources or research that would be relevant and affect health care markets in the community.
Trends and summary Summary is clear and logical. At least 3 trends are identified with reasoning and justifications supported by current research sources and integrated with relevant factors in PESTEL.
Organization and Writing Report is clear, concise, well organized, and formatted in an easy-to-read style that is free of grammatical or spelling errors. All citations follow APA 7th style. It has a title page and a reference page.
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