Imagine that you are the new CEO of Airbnb and have been hired to improve company performance. As such, it is your responsibility to conduct a strategic audit of the company and its closest industry competitor and prescribe the appropriate strategy to take the company forward. This paper must be 5 pages, formatted in APA 7 style, Times New Roman 12 font, and double-spaced.
Please use the following format for your analysis papers. Remember to use headings (sub-headings) in your paper:
- Cover Page
- Abstract
- Introduction – Executive Summary of your recommendations
- History, Development and Growth (of your company and your closest competitor)
- Internal Strengths and Weaknesses
- Discuss distinctive competencies (resources and capabilities) and identify their intangibles and tangibles resources. Compare and contrast with your competitor.
- External Environment
- Start with macroenvironmental factors, then move into Porter’s Five Forces. Remember to analyze at the industry level. Compare and contrast with your competitor.
- SWOT Analysis
- Compare and contrast your company with your competitor according to Strengths, Weaknesses, Opportunities, and Threats (SWOT)
- Corporate Level Strategy
- What corporate-level strategies are in place today? (for your company and its competitor)
- Define mission statement and goals (for your company and its competitor)
- Define their lines of business. (for your company and its competitor)
- Business Level-strategy
- Identify which business-level strategies are in place today? (for your company and its competitor)
- Are they a single-business company? (for your company and its competitor)
- What is the company’s generic competitive strategy? (for your company and its competitor)
- Structure and control systems
- Determine the degree of fit between the company’s strategy and structure. (for your company and its competitor)
- Is the company using the right integration and/or control systems to manage its operations? (for your company and its competitor)
- Recommendations
- The quality of your recommendations is a direct result of the thoroughness with which you prepared your case analysis.
- Recommendations are directed at solving whatever strategic problems the company is facing and increasing its future profitability.
- Your recommendations should be the same as those in the introduction/Executive Summary but with greater depth and detail.
- Conclusion
- Ensure your conclusion matches your introduction
- References
- Ensure textbook, and other references from a trusted Library databases. PLEASE NOTE: REFERENCES MUST BE FROM A TRUSTED LIBRARY DATABASE.