Your report should incorporate the following steps:
1. Identify the firm’s existing vision and mission statement. Develop vision and mission statements for the organization, what you think it should be as, per knowledge developed in your study.
2. (a) Do PESTEL analysis of the business.
(b) Do the SWOT analysis
3. Construct a Competitive Profile Matrix (CPM).
4. Construct an External Factor Evaluation (EFE) Matrix
5. Construct an Internal Factor Evaluation (IFE) Matrix.
6. Recommend long-term objectives for your company.
7. What strategies would you be recommending to achieve your long-term organizational objectives as you have stated in the previous question. You may use StrengthsWeaknesses-Opportunities-Threats (SWOT) Matrix, Strategic Position and Action Evaluation (SPACE) Matrix, Boston Consulting Group (BCG) Matrix, InternalExternal (IE) Matrix, Grand Strategy Matrix, and Quantitative Strategic Planning Matrix (QSPM) to substantiate your strategy choice.