Task 1:
Discuss the implications that evidence-based research has on the success of healthcare marketing. Proffer whether you would rely on empirical research or personal perceptions and intuition in the decision-making process as it relates to healthcare marketing. How do changes in data over the lifetime of a marketing plan impact the decision-making process of leaders in healthcare? How can healthcare professionals limit potential risks in healthcare marketing?
Task 2:
Define demarketing and discuss its implications in healthcare.
Discuss the three primary concepts of demarketing.
Mention when healthcare organizations face opportunities to utilize demarketing strategies.
Mention some demarketing tactics are commonly used by healthcare organizations. How do these organizations reduce the total demand and the selective demand?
Discuss the specific dangers associated with the demarketing approach in the healthcare market.
Select one of the following topics and elaborate on potential demarketing opportunities relevant to current market trends. Be sure to address the current demand for demarketing your selection and its relevance to the healthcare community.
Government demarketing on the United States welfare state (i.e., Medicaid, Medicare, CHIP, Social Security, etc.)
Health risk demarketing on consumer smoking
Place demarketing on institutional long-term care facilities