Instructions: —- Complete this activity in APA style format in a PowerPoint with slides 10-15 and include a minimum of 2 references. Please, follow the directions below: ###Select Market and Product #### Assignment: — Describe your product/service. Any adaptations needed for your export market? What is its value proposition? What is the price? Defend your choice of product or service for your foreign market —Explain the foreign market selected. Important to explain with analysis (example trade data, country risk, macro-economic data, etc.) why was that market selected and not others. —The political and legal environment of your foreign market that can affect your business. —The economic environment of the foreign market – currency fluctuations, import duties, taxes, industry regulations, trade restrictions that can affect your business. —Explain the culture of the market in relations to your market penetration plan and business relationship/negotiations – Language, nonverbal communication/buying habits, religious issues to consider in communications, values and attitudes that may affect your operations. —Who are your targeted audiences and potential market size? Socio-economic analysis – population size by income, age, sex. —Choose an anticipated target audience and include a description. Describe the target market (audience) profiles, key buying behaviors, and decision motivators for the consumer target market. Note: Do not pick different target markets for the domestic and international markets.
