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‌ Define the development, role, and scope of marketing as a function in different types of organizations, applying knowledge gained to relevant business situations.

Contemporary Issues in Business Management and Marketing

  • Define the development, role, and scope of marketing as a function in different types of organizations, applying knowledge gained to relevant business situations.
  • Demonstrate a range of relevant personal, interpersonal, and professional skills and behaviors relating to work in the contemporary business environment.
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