Assignment Task
Your Task
Complete Parts A to C below by the due date.
Consider the rubric at the end of the assignment for guidance on structure and content.
Description
You are to read case studies provided and answer questions in relation to the content, analytics theory and potential analytics professionals required for solving the business problems at hand.
Learning outcomes 1 and 2 are addressed.
Part A: Case Study Analysis
Instructions: Read the following two case studies. For each case study, briefly describe:
a) The industry to which analytics has been applied
b) A potential and meaningful business problem to be solved
c) The type of analytics used, and how it was used to address that potential and meaningful business problem
d) The main challenge(s) of using this type of analytics to achieve your business objective (from part b)
e) Recommendations regarding how to be assist stakeholders with adapting these applications for their business.
Part B: The Role of Analytics in Solving Business Problems
Instructions
Describe two different types of analytics (from Workshop 1) and evaluate how each could be used as part of a solution to a business problem with reference to ONE real-world case study of your own choosing for one type of analytics and a SECOND real-world case study of your choosing for the second type of analytics.
You will need to conduct independent research and consult resources provided in the subject.
Part C: Developing and Sourcing Analytics Capabilities
Instructions
You are the Chief Analytics Officer for a large multinational corporation in the communications sector with operations that span India, China, the Philippines and Australia.
The organization is undergoing significant transformations; it is scaling back operations in existing low revenue segments and ramping up investments in next generation products and services – 5G, cloud computing and Software as a Service (SaaS).
To prepare management for these changes, you have been asked review Accenture’s report (see link below) and publish a short report of your own that addresses the following key points:
1. How do we best ingrain analytics into the organisation’s decision-making processes?
2. How do we organize and coordinate analytics capabilities across the organization?
3. How should we source, train and deploy analytics talent?
