Technology innovations will continue to change how businesses reach their customers. Some of these technological changes will impact how we shop, receive goods and services, travel, and receive medical care. They will impact the ways we access financial services, develop hardware and software, and promote clean energy.
Artificial intelligence, internet accessibility, robotics, and entertainment demands will drive changes for the future.
This week you will examine creativity and innovation within an entrepreneurial organization.
A well-known eCommerce company is best known for its online store. In addition to their success as an online retailer, they recently acquired a relationship with a well-known grocery store and opened an innovative storefront that features a cashier-less setup. This is a company that continues to grow, attract customers, and out-compete its competitors due to innovation.
Watch this video about recent innovations: Taking a Look at Amazon’s Newest Product: Astro
For your assignment this week, you will discuss three innovations that were implemented by Amazon that have led to their success today.
Download the assignment template here and then in a 3–5-page paper, answer the following questions:
- Describe the innovative efforts. Were they successful or not with the innovations and why?
- How did the organization identify unique opportunities in the market?
- How did the organization solve a problem or serve a customer’s need?