Assessment instructions Assessment overview
In this individual assessment you are required to create social media images, and/or videos for your proposed company/organisation.
The visual content that you create should be engaging and relevant to the target audience of your company/organisation to build and maintain ‘brand personality’, maximising the use of your chosen social media platforms.
As well as creating social media content in this assessment, you are to plan the images/videos application and layout within your chosen Social Media Platforms.
Nb. You will submit and present your final content (images and/or video) within in Assessment 4.
Task Description
You must use the organisation/company you identified within your Assessment 1 submission.
Students are required to prepare a report that includes:
– Social media content – SIX (6) images and/or videos that you have created specifically for the social media platform of your company/organisation.
– Report on each of the SIX (6) images and/or videos that contains:
• Identification and justification of techniques and design fundamentals applied to content.
• Conceptual implementation – Identification of your concept and ideas behind the content that you have created and a brief overview of how they were implemented.
– Plan for Social Media application – Consider any adjustments, editing, cropping etc that you may need to implement in preparation for social media rollout.
– Reflection – How well did you follow your Social Media plan you set in Assessment 2. Where there were challenges/changes/adjustments, if so, list them, as well as your process of overcoming any challenges. If you were to create any future similar content what are some adjustments that you would make to your process and production.
Requirements
– Your report should have a clearly identifiable structure including: ICMS cover page, table of contents, Introduction to your report, Report findings as per the brief and a Reference list.
– Your report must be presented as a Microsoft word doc, or PDF.
– Marks will be deducted for poor spelling and grammar.
– Use at least FIVE (5) pieces of academic evidence. Academic evidences are defined as peer reviewed journal articles, governmental publications, and academic textbooks.
– You must reference your report in accordance with the ICMS Style Guide (APA 7th Edition).
– The report submitted must be your own work and the lecturer reserves the right to carry out a viva voce on the essay to ensure that the essay is the students own work.
– The Turnitin submission by 11.55pm on the date specified.
Readings for the assessment Refer to Essential Resources within Topics 1 – 10.
Grading Criteria / Rubric Please refer to the Marking Rubric provided below.
Assessment 3 – Marking Rubric
Criteria HD (85-100) D (75-84) CR
(65-74) PASS (50-64) FAIL (0-49)
Social media content – SIX (6) images and/or videos (35%) Excellent standard in producing and creating all SIX (6) social media images and/or videos.
Final presentation of all images and/or videos at an extremely high industry standard. Very good standard in producing and creating all SIX (6) social media images and/or videos.
Final presentation of all images and/or videos at a high industry standard. Good standard in producing and creating all SIX (6) social media images and/or videos. Final presentation of all images and/or videos at a moderate industry standard. Basic standard in producing and creating all SIX (6) Social media images and/or videos. Final presentation of images and/or videos at low industry standard. Limited, or poor standard in producing and creating all SIX (6) Social media images and/or videos. Final presentation of images and/or videos does not meet industry standard.
Report on each of the SIX (6) images that contains:
– Identification and
justification of
techniques and design fundamentals
applied to content
– Conceptual implementation – Identification of your concept and ideas behind the content that you have created and a brief overview of how they were implemented.(20%) Excellent report on both the identification and justification of techniques used, as well as the conceptual consideration behind each of the SIX (6) images and/or videos.
Very good report on both the identification and justification of techniques used, as well as the conceptual consideration behind each of the SIX (6) images and/or videos. Good report on both the identification and justification of techniques used, as well as the conceptual consideration behind each of the SIX (6) images and/or videos. Basic report on both the identification and
justification of
techniques used, as well as the conceptual consideration behind each of the SIX (6) images and/or videos. Limited (or no) report on both the identification and justification of techniques used, as well as the conceptual consideration behind each of the SIX (6) images and/or videos.
Page 4 of 5
Plan for Social Media application –
(15%) Excellent consideration and planning for social media application in preparation for social media rollout.
Very good consideration and planning for social media application in preparation for social
media rollout. Good consideration and planning for social media application in preparation for social media rollout. Basic consideration and planning for social media application in preparation for social media rollout. Limited (or no) consideration and planning for social media application in preparation for social media rollout.
Reflection
(15%) Excellent reflection on the planning for your social media shoot. Very good reflection on the planning for your social media shoot. Good reflection on the planning for your social media shoot. Basic reflection on the planning for your social media shoot. Limited (or no) reflection on the planning for your social media shoot.
Academic writing, research, resources and supporting evidence.
(15%) Excellent research and summation of all sections of report.
A wide range of academic research including more than FIVE (5) academic evidence beyond subject materials to appropriately validate all key findings.
Referencing is
consistently accurate and compliant with ICMS Style Guide (APA 7th Edition).
Very good research and summation of all sections of report.
A wide range of academic research including more than FOUR (4) academic evidence beyond subject materials to appropriately validate all key findings. Referencing is consistently accurate and compliant with ICMS Style Guide (APA 7th
Edition). Good research and summation of all sections of report. A wide range of academic research including more than THREE (3) academic evidence beyond subject
materials to appropriately validate all key findings.
Referencing is accurate and compliant with ICMS Style Guide (APA 7th
Edition). Basic research and summation of all sections of report. A wide range of academic research including more than TWO (2) academic evidence beyond subject materials to appropriately validate all key findings.
Referencing is mostly accurate and compliant with ICMS Style Guide ( APA 7th Edition). Limited (or no) research and summation of all sections of report. A limited (or no) academic research, or academic evidence beyond subject materials to appropriately validate all key findings. Referencing is inaccurate or does not comply with ICMS Style
