THE BUSINESS PLAN
ASB4904/5 Applied Business Projects 2023 Business Planning assignment is intended to give you an insight into the challenge of developing a NEW BUSINESS.
You are required to write a formal business plan on behalf of this business that will ensure its success. Success can be measured in different ways, and you must identify your criteria for success. An example might be the securing of finance for a particular project; another might be the achievement of certain operational objectives. The Plan will therefore have a wide readership and must include sufficient information to satisfy this broad range of different interests.
Task: The Plan
The Plan must be presented in an acceptable format and include research-based information. For the purposes of this assignment, you are required to base your assumptions on evidence.
The format and content of business plans can vary, and this may be seen an aspect of creativity. However, there are some essential elements in a business plan, and these are as follows:
The business idea
Target market and customer related issues
Financial issues, including forecasts
A recommended structure and more detailed contents of the final Business Plan will be provided. However, it is expected that you will also provide an executive summary and a conclusion.
Please note that the plan should be integrated across sections and will be awarded a single grade.
The work should be completed in 3,000 words, + or – 10%. In addition, it is expected that you include an appendix incorporating financial projections. Further details of the assignment’s requirements, including the level of detail in forecasts, will be presented and discussed in live lectures and will be explored in the recorded sessions.
Acknowledge all sources in a Reference List, using the Harvard Referencing System (combining industry and academic sources).
Ensure work submitted is your own effort – DO NOT PLAGIARISE:
You are reminded not to copy material from any sources without properly referencing it, as this constitutes plagiarism: cases of plagiarism will be referred to the Business School Academic Integrity Officer and will be subject to a deduction of marks, which can result in an overall mark of 0%.
The copying of material extends to the use of essay mills and AI technology such as ChatGPT. You are reminded that the use of such services to generate work in substitute of your own original contributions contravenes Bangor’s Academic Integrity policy. Any detected attempt to use such tools will also result in referral to the Business School Academic Integrity Officer
assignment should be submitted electronically via Turnitin, no later than Thursday, 31st August 2023, 23:59 UK time.
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