Analyse and classify an organisation’s current e-business strategy, identifying their strengths and weaknesses relative to those of their direct competitors.

Assignment Task

Learning outcomes and pass attainment level:

1. Analyse and classify an organisation’s current e-business strategy, identifying their strengths and weaknesses relative to those of their direct competitors.
2. Choose effective e-business strategies for the delivery of products and services to increase market share and sustainability.
3. Compile and elaborate understanding of concepts, theories, frameworks and principles for e-commerce and e-business and their competent use.

Assignment Brief

1.0 Introduction

• Purpose of the report
• Brief insight/overview of topic area
• Structure of report

1.1. Overview of the selected firm (very brief) – with respect to their online/offline activities

• What is the firm’s business model – you could consider the Business model canvas (see week 2 Lecture notes)
• B2C; B2B; etc.?
• Generic Business Strategy (Porter’s) of your firm?

2.0 Element 1 (LO1 assessed) – an analysis of the impact of Covid-19 on the adoption and utilisation of digital technologies, in the industry of your selected organisation.

Points to consider for this section:

• The focus here should be on the industry of your selected firm. Use relevant data, trends, etc. to support the discussion here

3.0 Element 2 (LO2 & LO3 assessed) – an evaluation of how your selected organisation has managed to cope, adapt or survive during the pandemic. What are the implications for the organisation operating in this industry, for instance, on their supply chain, eCRM, reintermediaion or disintermediation strategies, etc.?

4.0 Element 3 (LO1 assessed) – a discussion and recommendation(s) on how the use of social media or social commerce can assist your chosen organisation in addressing issues such as customer behaviour, post-covid-19.

• Review the scope of social media here – You can apply the Content Marketing Matrix here
• Consider the Customer Life Cycle and RACE marketing value framework

Additional points:

– Ensure that you use relevant academic theories, frameworks and models to support your discussion throughout the report.

– You may include appendices citing relevant data, images, samples, etc. provided you refer to them directly in your report brief.

– The writing style is important. You must show a good research trail. Consult many sources and give precise references.

5.0 Brief conclusion (very brief)

• Summarise the main points of your research. …
• Connect the significance or results of the main points