Publix: https://corporate.publix.com/
Require a good amount of information on the internal analysis especially part 2.
1.
External Analysis (4-5 pages): Conduct an analysis of
your target firm’s business environment and industry, following the content
provided in the textbook on external environment and other materials in the
course.
2.
Internal Analysis (3-4 pages): First, conduct an
analysis of your target firm, following the content provided in the text on
internal environment, other course materials, and resources available through
your school’s library. This includes: 1) reviewing its financial condition
through an analysis of the firm’s financial statements during the last 4-5
years and comparing it to two or three direct rivals using ratio analysis, and
2) reviewing its market condition through an analysis of the firm’s competitive
standing relative to its most significant competitors. Second, compare and
contrast the strategic characteristics of your target firm with those of two of
its key competitors.
Identify core competencies, resources, capabilities and
activities. Identify the VIRO (v-valuable r-rare, c- costly to imitate, o-
organize to capture the value of the resource.
Evaluate competitive advantage
3.
Recommendations (4-5 pages): First, assess your
target firm’s current business strategies and competitive advantages by
examining its internal characteristics, industry context, and competition. Second,
propose three alternative strategic recommendations for your company based on
your analysis. Treat these recommendations as high-level strategic options.
Evaluate the advantages and disadvantages of each alternative strategy, and
based on this assessment, select the most viable strategy. Finally, outline the
implementation steps for the chosen strategy, providing a brief explanation of
each step. This comprehensive approach ensures a thorough review of the current
state, exploration of alternative paths, and a well-founded decision on the
most suitable strategic direction, followed by a clear plan for implementation.
Basic Guidelines. Double spaced, Times
New Roman, Font 12.
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Require a good amount of information on th appeared first on essaynook.com.