Read the article, “Cracker Barrel’s Struggle for Relevancy: CEO’s Bold Plan to Revitalize the Brand,” from CNN (June 1, 2024).
https://www.cnn.com/2024/06/01/business/cracker-barrel-relevant-early-bird/index.html
Reflect on the topics of customer experience and value leadership, and participate in the discussion by addressing the questions below. Your initial post should be at least 250 words.
Identify and explain at least two specific ways the topics in this article relate to content from our course.
Based on the article, how do you think the changes Cracker Barrel is implementing will affect the customer experience? Consider the physical environment, menu changes, and new promotional strategies.
How might Cracker Barrel balance the need for immediate sales improvement with the long-term goal of brand revitalization? Consider the implications for pricing, customer segmentation, and brand perception.
If you were given the opportunity to make a suggestion to Cracker Barrel regarding their value proposition or experience, what would you suggest they do? ( If you’re not familiar with Cracker Barrel, you can choose any other struggling restaurant chain, there are many).
Feel free to include any personal experiences or additional research that you find relevant to the topic.
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