Executive summary
II – THE REPORT PROPER
Beginning – Introduction
Middle – Presentation of research results
– Analysis and discussion
End – Conclusions and recommendations
References
Bibliography (optional)
the purpose defines what the report is to achieve; a comprehensive purpose will
outline the research problem and any research objectives
the background describes the events leading up to the existing situation, what work
has been done on the subject previously and by whom, and why the study or report
is necessary
the scope identifies how broad an area the report encompasses. The scope
statement indicates to the reader what is being investigated and what is being
omitted.
the methodology section should outline the type of information that was needed,
explain how and where the data was gathered, and how the information was used
Conclusions should meet the following criteria:
be as brief as possible with the main points drawn from the concluding paragraph
or statement or each section of the discussion
be presented in descending order of importance
satisfy the requirements established in the Introduction (background, purpose,
scope)
never advocate action
be presented clearly and accurately in a neat format, for example, in point form and
numbered.
Conclusions are logical statements which depend on previous sections of the report for
support. They should be accurate, brief and clear.
The Recommendations section presents the preferred plan of action. Normally several
courses of action are open, each with attendant advantages, disadvantages, costs,
limitations and ramifications. These should have been previously discussed and
conclusions drawn based on the criteria being applied.
Recommendations should meet the following criteria:
be specific, definite and clearly stated
be strong and advocate action. Don’t use statements beginning with `I think…’, or
`I feel…’
satisfy readers’ requirements established in the Introduction
Here are some references to be used:
A Guide to the Project Management Body of Knowledge (PMBOK Guide), Project Management Institute, 2017.
Cooper, R. G., Edgett, S. J., & Kleinschmidt, E. J. (2017). New product development: the complete guide to developing successful products and services. Basic Books.
Kerzner, H. (2017). Project management: a systems approach to planning, scheduling, and controlling.
Kotler, P., Keller, K. L., Manceau, D., & Hémonnet-Goujot, A. (2017). Marketing management (15th ed.). Pearson.
Kwak, Y. H., & Anbari, F. T. (2015). History, practices, and future of project management. International Journal of Project Management, 33(7), 1417-1427. doi: 10.1016/j.ijproman.2015.03.004.
Öztürk, A., & Karadeniz, E. (2018). The role of marketing in start-up companies: A conceptual framework. Journal of Global Strategic Management, 12(1), 57-68.
Pinto, J. K., & Slevin, D. P. (1988). Project success: Definitions and measurement techniques. Project Management Journal, 19(1), 67-72.
Paper requires 15 references in total
Please take a look at the attached proposal.