The Brand/Company Analysis will be for Delta Airlines!
Please watch the recording in which the Final Assignment is explained and thoroughly read the Final Presentation document as it gives full instructions on the assignment.
Please submit the Analysis Assignment and include written talking points (between 5-10 minutes long) to be used for the video presentation that will be completed later.
I’ll also be adding the CLV Calculation, Brand Equity Calculation, and Advertisement Analysis for Delta to work off of. Please elaborate on what has already been done as mentioned in the video, to include graphs and PowerPoint slides. The talking points can either be added in the notes for each slide or on a separate document with the corresponding slide number being annotated.