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Week 7: Final Draft* Promotional Strategy Recommend a strategy to position and promote the new product. What promotional mix would you recommend for your company’s product? Would you

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Week 7: Final Draft*

Promotional Strategy

Recommend a strategy to position and promote the new product.

  • What promotional mix would you recommend for your company’s product?
  • Would you recommend using a push strategy, a pull strategy, or a mix of both to promote your company’s product?
  • Who or what are the competitors for your company’s product, and what strategies would you recommend to promote the competitive positioning of your company’s product?