4BE002 The Innovative Business Assignment Brief 2026 | University of Wolverhampton | Homework & Essay Help

4BE002 Assignment Brief 2026

Topic	Detail
Academic year / semester	2025/2026 S1 and 2
Module code and title	4BE002 The Innovative Business
Assignment name	Portfolio
Assignment type	Portfolio
Assignment weighting and size	100% – A3 Business Model Canvas (equivalent to 1000 words) (40%) a 1500 word Reflective Report (50%) and 500 word innovation summary (10%)
Assessment unpacking video location	(Canvas – assessment information)
‘What’s my assignment?’ unpacking date (if applicable)	(Student-led assessment unpacking session. See Assessment Handbook for details) weeks 1-4
Formative submission date (if applicable)	Formative group BMC development sessions in weeks 11/12
Formative submission method (if applicable)	In class group work with feedback in weeks 11/12
Formative feedback date (if applicable)	In class w11/12
Summative (i.e., final) submission date	TBC (Assessment week)
Summative submission method	Online via Canvas
Assignment requirements	Individual

Portfolio Components

Produce a portfolio made up of the following components:

1) A completed A3 Business Model Canvas for a business case study provided to you by your tutor.

2) A 1500-word reflective report on the process you went through to develop your Business Model Canvas, how you approached the task, research undertaken, what you learnt from the process and a paragraph explaining and justifying each of the nine sections of the BMC (with a focus on innovation) and how they interlink with academic referencing and industry data as appropriate.

3) A 500 word summary of the innovative nature of the business that you were assigned and how they use creativity in their business model.

4) A reference list to Harvard Referencing standards.

Your portfolio must be uploaded to Canvas in the assessment week by the deadline.

Learning Outcomes

LO1: Discuss factors which impact on an enterprise/organisation’s internal environment and its ability to innovate.

LO2: Explain how creativity provides the basis for new ideas and innovation.

LO3: Consider how a range of theories, concepts and applications could be applied to innovation.

Assessment Criteria

(see rubric below for performance criteria)

1. Completeness and Accuracy of the Business Model Canvas (BMC)

The BMC should be fully completed, accurately reflecting the business case study provided.
Each of the nine sections of the BMC should be clearly defined and justified, demonstrating a thorough understanding of the business model components.
The BMC should highlight innovative aspects of the business, showing how creativity is integrated into the model.

2. Reflective Report Quality and Depth

The reflective report should comprehensively describe the process of developing the BMC, including the approach taken, research conducted, and lessons learned.
Each section of the BMC should be explained and justified with a focus on innovation, supported by academic references and industry data.

3. Summary of Innovative Nature and Creativity

The 500-word summary should effectively describe the innovative nature of the assigned business and how creativity is utilised within its business model.
The summary should be concise, well-structured, and supported by relevant examples and references.
The summary should align with the reflective report and BMC, showing a cohesive understanding of the business’s innovation and creativity.

4. The portfolio as a whole:

The portfolio should demonstrate a clear understanding of factors impacting the internal environment of the enterprise and its ability to innovate (LO1), how creativity leads to new ideas and innovation (LO2), and the application of relevant theories, concepts, and applications to innovation (LO3).

Submission

A good submission for this assignment would have several key characteristics:

1. Thoroughness and Detail

The Business Model Canvas (BMC) should be fully completed with detailed explanations for each section.
The reflective report should cover all aspects of the process, including research, approach, and lessons learned, with clear justifications for each part of the BMC.

2. Clarity and Structure

The submission should be well-organized, with a logical flow between the BMC, reflective report, and summary.
Each component should be clearly labelled and easy to follow.

3. Critical Analysis and Insight

The reflective report should demonstrate critical thinking, analysing the factors impacting the business’s ability to innovate and how creativity leads to new ideas.

The summary should provide insightful observations about the innovative nature of the business.

4. Use of Academic and Industry References

The report and summary should be supported by relevant academic references and industry data, adhering to Harvard Referencing standards.
References should be used to justify claims and provide evidence for the analysis.

5. Focus on Innovation and Creativity

The submission should emphasize the innovative aspects of the business and how creativity is integrated into the business model.
The BMC should highlight unique and creative elements of the business.

6. Professional Presentation

The submission should be professionally presented, with attention to formatting, grammar, and spelling.
Visual elements, such as the BMC, should be clear and visually appealing.

Additional Instructions

Always keep a copy of your drafts and a file of working documents. There may be circumstances – for example, if there are questions relating to the academic integrity of your work – where you may be asked to submit the evidence of your work and meet with your tutor to answer questions about your submission.

Professional Body requirements	(If applicable)
University regulations	University’s Academic Regulations Academic Integrity Policy Level and Mark Descriptors
Support	Study Guides Skills for Learning – Introduction to Academic Study Skills Academic English Language Skills You should also refer to your Course and Module Guides
Date by which feedback will be provided	4 working weeks after the submission deadline
Feedback format	Written via Canvas
Resit details	If a student does not meet the pass mark of 40% at the first sit or does not submit any work at the first sit, they will be required to rework or resubmit in the resit period (during University holidays).

4BE002 Assessment Rubric

Criterion 1: Completeness and Accuracy of the Business Model Canvas (BMC)

Level	Description
Excellent (70%+) 28-40 points	The BMC is fully completed with detailed, accurate, and insightful explanations for each section. Demonstrates a deep understanding of th e business model components and highlights innovative aspects effectively.
Good (60-69%) 24-27 points	The BMC is mostly complete with clear and accurate explanations for each section. Shows a good understanding of the business model co mponents and highlights some innovative aspects.
Sound (50-59%) 20-23 points	The BMC is complete with basic explanations for each section. Shows an adequate understanding of the business model components but l acks depth in highlighting innovative aspects.
Low Pass (40-49%) 16-19 points	The BMC is partially complete with some sections lacking detail or accuracy. Shows a limited understanding of the business model compo nents and minimal focus on innovation.
Partially Meets (30-39%) 12-15 points	The BMC is incomplete with several sections missing or poorly explained. Shows a poor understanding of the business model components and little to no focus on innovation.
Fail (0-29%) 0-11 points	The BMC is largely incomplete or missing. Shows no understanding of the business model components and no focus on innovation.
Excellent (70%) 35-50 points	The report is comprehensive, well-structured, and deeply reflective. Provides detailed descriptions of the process, research, and lessons learned. Each section of the BMC is thoroughly explained and justified with strong academic and industry references. Demonstrates a clear understanding of LO1, LO2, and LO3.
Good (60-69%) 30-34 points	The report is clear and well-structured. Provides good descriptions of the process, research, and lessons learned. Each section of the BMC is explained and justified with adequate academic and industry references. Demonstrates a good understanding of LO1, LO2, and LO3.
Sound (50-59%) 25-29 points	The report is adequately structured. Provides basic descriptions of the process, research, and lessons learned. Each section of the BMC is explained with some academic and industry references. Demonstrates an adequate understanding of LO1, LO2, and LO3.
Low Pass (40-49%) 20-24 points	The report lacks structure and depth. Provides limited descriptions of the process, research, and lessons learned. Explanations of the BMC sections are superficial with few references. Demonstrates a limited understanding of LO1, LO2, and LO3.
Partially Meets (30-39%) 15-19 points	The report is poorly structured and lacks depth. Provides minimal descriptions of the process, research, and lessons learned. Explanations of the BMC sections are inadequate with little to no references. Demonstrates a poor understanding of LO1, LO2, and LO3.
Fail (0-29%) 0-14 points	The report is largely incomplete or missing. Provides no meaningful descriptions of the process, research, or lessons learned. Explanations of the BMC sections are missing or incorrect with no references. Demonstrates no understanding of LO1, LO2, and LO3.
Excellent (70%+) 7-10 points	The summary is concise, well-structured, and insightful. Clearly describes the innovative nature of the business and how creativity is utilized within its business model. Supported by relevant examples and references.
Good (60-69%) 6 points	The summary is clear and well-structured. Describes the innovative nature of the business and how creativity is utilized within its business model. Supported by adequate examples and references.
Sound (50-59%) 5 points	The summary is adequately structured. Provides a basic description of the innovative nature of the business and how creativity is utilized within its business model. Supported by some examples and references.
Low Pass (40-49%) 4 points	The summary lacks structure and depth. Provides a limited description of the innovative nature of the business and how creativity is utilized within its business model. Few examples and references.
Partially Meets (30-39%) 3 points	The summary is poorly structured and lacks depth. Provides minimal description of the innovative nature of the business and how creativity is utilized within its business model. Little to no examples and references.
Fail (0-29%) 0-2 points	The summary is largely incomplete or missing. Provides no meaningful description of the innovative nature of the business and how creativity is utilized within its business model. No examples or references.

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